Marketing Tool 4 Ps of Nestle

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Topics: Marketing, Pricing
Describe the company’s marketing mix in terms of the 4Ps of Marketing.

1.1.1 Product
Nestle Milo is a product that is well-known by the others, it is the first global nutritional labelling system. Nestle brand is a trusted product that is safe to consume. Milo is a chocolate malt beverage that is found in every hypermarkets and shopping malls. Milo drinks is trusted and loved by the parents and child. Milo contains of minerals and nutrition that produces energy. It is a tasty and healthy beverage that is suitable to the children and adults. (Nestle, 2009) 1.1.2 The Types of Milo There are many types of Milo in Nestle Company. The manufactured of different types of packaging of Milo is to giving the consumers to have more choices. The different types of Milo are original Milo, Milo Fuze, pack extra nutrition with Milo and Milo wafer bar. (Nestle, 2009)

* The Original Milo The patented Milo consists of dietary sign on each pack of the support of the dietary sign on each pack of the support of the dietary possessions that consumer able to get from severals cup of nutritious and good taste of Milo. * Milo Fuze 3 in 1 Milo Fuze has three alternatives and is the simple delicious method to get pleasure from the healthy Milo with Actigen-E and others healthy ingredients. It is differ by three categories which are cereals, 3 in 1 for consumer expediency & well taste, and the high calcium for stronger teeth and bones. * Pack Extra Nutrition with Milo A well choice in original design UHT pack Milo UHT packs, the ready-to-drink method of Malaysia’s well-known healthy chocolate malt drinks are nutritious and healthier in a new striking design. It consists of all



References: Stevens, Kimberley. S, Nestlé Milo, Australasian Accounting Business and Finance Journal, 3(3), 2009. Available at:http://ro.uow.edu.au/aabfj/vol3/iss3/4. [Accessed : 15th June 2013] Nestlé (2009), Creating Shared Value at Nestlé, [Online]: Available at: http://www.nestle.com/CSV/CSVHome.htm. [Accessed: 15th June 2013] Nestlé Oceania (2008), Oceania Creating Shared Value Report 2008, [Online]: Available at http://www.nestle.com.au/NR/rdonlyres/2F95F91D-464A-4F7E-995C- 383B9860D2AF/0/NestleOceania_V2.pdf. [Accessed: 15th June 2013]

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