Marketing Techniques Used in Marketin Products in Barclays Plc and Diabetes Uk
(1)INTRODUCTION
I am going to describe the marketing techniques used to market products in Barclays Plc and in Diabetes UK as well as their main activities.
(1a)BARCLAYS PLC
Sector by activity
Barclays is a global profit making service provider that offers retail and commercial banking,corporate and investment banking,credit cards,wealth and investment management to over 50 countries worldwide.
(1b) DIABETES UK
Sector by activity
Diabetes UK is the largest charity organisation in the UK that provides products and services such as retirement,life,travel,motor and home insurances as well as care events,financial services,practical information and safety-net services for people with diabetes,their family,carers and friends to help manage their diabetes better.
(2)MARKETING TECHNIQUES
Ansoff growth matrix
Ansoff growth matrix is a useful marketing tool that helps businesses deceide their product range and market growth strategy and it determines whether or not the business sells new or existing products to new or existing customers. The four main growth strategies are: market penetration is where the company increases its sales of existing products or services such as current accounts, loans etc to more customers in the market. market development is where the company grows in its total market by selling its existing products and services to new targeted customers. product development is where the company creates a product with new or different features or functions that offers new or additional benefits to existing customers. diversification is where the company sells a totally new product or service to new customers in other parts of the world.
I am going to describe the marketing techniques used to market products in Barclays Plc and in Diabetes UK as well as their main activities.
(1a)BARCLAYS PLC
Sector by activity
Barclays is a global profit making service provider that offers retail and commercial banking,corporate and investment banking,credit cards,wealth and investment management to over 50 countries worldwide.
(1b) DIABETES UK
Sector by activity
Diabetes UK is the largest charity organisation in the UK that provides products and services such as retirement,life,travel,motor and home insurances as well as care events,financial services,practical information and safety-net services for people with diabetes,their family,carers and friends to help manage their diabetes better.
(2)MARKETING TECHNIQUES
Ansoff growth matrix
Ansoff growth matrix is a useful marketing tool that helps businesses deceide their product range and market growth strategy and it determines whether or not the business sells new or existing products to new or existing customers. The four main growth strategies are: market penetration is where the company increases its sales of existing products or services such as current accounts, loans etc to more customers in the market. market development is where the company grows in its total market by selling its existing products and services to new targeted customers. product development is where the company creates a product with new or different features or functions that offers new or additional benefits to existing customers. diversification is where the company sells a totally new product or service to new customers in other parts of the world.