Marketing Technique of Singer Bangladesh
Table of Contents
Introduction 2
Marketing 4 Agencies 4 Sales 5 Finance 5 Operations 5 Product Development 6 Customer Services 6 And back to Marketing 6 How does Holistic Marketing work? 7
SINGER Bangladesh 8
Corporate 8 Local 11
SINGER’s Marketing Policy 12
SINGER’s Holistic Marketing Approach 15
Integrated Marketing 16 Product list 17 Relationship Marketing 19 Internal Marketing 23 Social Responsible Marketing 25
Conclusion 28
References 29
Appendix 30
History of SINGER- A time line[pic] 31
Introduction
A clever person once said, "Visions demand a strategy, strategy requires a plan." This is what is often overlooked or sidestepped by too many people involved in the marketing process today.
And when we say marketing process, we are not just referring to the brand or marketing manager. We are also referring to the advertising agency, the media placement agency, the online marketing agency, the sales, finance and HR departments, etc. In other words, all parties that are involved in opening the right doors to get the right leads for a business and then closing the deal. Ultimately it is the closed sale that signifies success.
Marketers can be accountable or take responsibility for many activities within an organization, but problems start when we are expected to make promises to the public by means of advertising and other marketing activities and the company 's services or products do not meet these promises.
Everyone needs to be part of the plan. It 's what we call holistic marketing. An approach that involves all players; a system based on partnerships where everyone has something to gain or lose by a campaign 's success or failure.
The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and inter-dependencies. Holistic marketing recognizes that
Introduction 2
Marketing 4 Agencies 4 Sales 5 Finance 5 Operations 5 Product Development 6 Customer Services 6 And back to Marketing 6 How does Holistic Marketing work? 7
SINGER Bangladesh 8
Corporate 8 Local 11
SINGER’s Marketing Policy 12
SINGER’s Holistic Marketing Approach 15
Integrated Marketing 16 Product list 17 Relationship Marketing 19 Internal Marketing 23 Social Responsible Marketing 25
Conclusion 28
References 29
Appendix 30
History of SINGER- A time line[pic] 31
Introduction
A clever person once said, "Visions demand a strategy, strategy requires a plan." This is what is often overlooked or sidestepped by too many people involved in the marketing process today.
And when we say marketing process, we are not just referring to the brand or marketing manager. We are also referring to the advertising agency, the media placement agency, the online marketing agency, the sales, finance and HR departments, etc. In other words, all parties that are involved in opening the right doors to get the right leads for a business and then closing the deal. Ultimately it is the closed sale that signifies success.
Marketers can be accountable or take responsibility for many activities within an organization, but problems start when we are expected to make promises to the public by means of advertising and other marketing activities and the company 's services or products do not meet these promises.
Everyone needs to be part of the plan. It 's what we call holistic marketing. An approach that involves all players; a system based on partnerships where everyone has something to gain or lose by a campaign 's success or failure.
The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and inter-dependencies. Holistic marketing recognizes that
References: • Kotler, Philip and Eduardo L. Roberto. Social Marketing, 1971. Isaac Merritt SINGER is born in Schaghiticoke, New York. 1851