Marketing Strategy of Medical Disposable Devices

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Prepared by,Kundan KumarASB, Noida4608F34A3906408101 |

| marketing strategy of medical disposable devices |

Acknowledgement

I owe a great many thanks to a great many people who helped and supported me during the preparation of this project. My deepest thanks to Lecturer, Ms Rashmi Rai, the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to the director of Amity School of Business for extending her support. My deep sense of gratitude to Mr Vikash Khanna (Director) and Mr Yashpal, H R Manager, Romsons group of industries, for their support and guidance. Thanks and appreciation to the helpful people at Romsons, for their support. I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.

Thanks
Kundan Kumar

Abstract
In the highly competitive world today, it becomes extremely imperative for any organization to update its marketing strategy and Romsons Group of Industries is no exception.

I have made an effort through this research study to understand and analyze various aspects related to marketing strategy of Romsons Group of Industries

Table of Contents
Introduction
* Company profile 6 * Objective 8 * Competitors of Romsons 19 * Mission and approach 22
SWOT analysis 23
Research Methodology 26
Marketing Strategy * Situation analysis 29 * Market summary 29 * Market needs 30 * Market trends 31 * Market growth 31 * Competition 32 * Channel of distribution 34 * Mission 35 * Marketing objective 35 * Target market 36 * Strategies 36 * Marketing mix 37
Bibliography 38

INTRODUCTION

Company Profile

One of free India’s earliest, most critical



Bibliography: * http://www.romsons.com * Journal of Indian Medical Association

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