Marketing Strategy of King Brand Cement

Bibliography

Part-A

1. Marketing management Philip Kotler The Millennium Edition

2. Promotion & Integrated Marketing Communications Richard J. Semenik

3. Principles of Marketing Philip Kotler & Armstrong Eight Edition

4. Service Marketing Valarie A. Zeithaml & Mary Jo Bitner

Part-B

1. Annual report King Brand Cement, 2004

2. Directory Bangladesh Cement Manufacturing Association.

3. Web Site htt: //www. bashundharagroup.com/mcml/aboutus.html

Index

A
Advertising, 49

B
Bashundhara Group at a Glance, 6
Business strategy King Brand Cement, 33
Brand name, 40
Bibliography, 65

C
Competition, 40
Costing, 42
Channel of distribution, 46
Contact details, 8
Conclusion, 61

D
Distribution network, 47
Distribution of King Brand, 53
Direct marketing, 50

E
Existing condition of different brand, 51

F
Factors influencing pricing, 41

H
Historical background, 33

I
Importance of the study, 2

L
Limitations, 2
Location, 44

M
Methodology, 3
Management of the company, 34-35
Mission statement, 7
Market share of King Brand, 52 O
Objectives, 1
Objective of Pricing 41
Origin of the report, 1
Organogram of the Bashundhara Group, 9

P
Projects of Bashundhara Group, 10-32
Product characteristics, 38
Packaging and product design, 40
Pricing, 41
Preface, 48
Pricing control, 43
Product Positioning, 39
Present channel of distribution, 46
Public relation, 50
Product’s Influence on Marketing, 39
Product Mix, 38
Production, 39
Pricing Procedure, 42
Pricing for Retailers, 43
Pricing for Distributors, 43
Promotional allowance, 43
Price level of King Brand, 57 Q
Questionnaire for retailers, 62-64
Quality level of King Brand, 58 R
Report Preview, 5