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Marketing Strategy of Bharti Airtel

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Marketing Strategy of Bharti Airtel
REPORT ON
BHARTI AIRTEL LIMITED

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CONTENTS

Acknowledgment 3

Executive Summary 4

Introduction 5

Objectives 8

Methodology 8
• Primary Data Sources
• Secondary Data Sources

Analysis
• SWOT Analysis 12
• BCG Matrix 16
• Porter Model 17
• Ansoff matrix 18
• Environmental Analysis 19
• Competitors Analysis 21

Findings 25

Recommendations 26

Bibliography 27

References


References: INTRODUCTION (Company overview) Incorporated on July 7, 1995, Bharti Airtel Ltd is a division of Bharti Enterprises. of September 30, 2005, the main shareholders of Bharti Tele-Ventures were: Bharti Telecom Ltd (45.65%), a subsidiary of Bharti Enterprises; Singapore
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