Marketing Strategy Jco

Topics: Chocolate, Marketing, Coffee Pages: 7 (1464 words) Published: August 20, 2012

In its first year of operation, J.CO Donuts & Coffee was awarded “Marketing Award” as the brand with the best product innovation. Following this award, J.CO won “Best Donut 2006” by FREE Magazine at the end of 2006. In early 2008, J.CO Donuts & Coffee received the award “The Integrated Marketing Strategy Champion 2008” by SWA business magazine and Mark Plus & Co. J.CO Donuts & Coffee became the “buzz” of the town and grabbed a lot of attention from the Indonesian media. The latest award we received was CAKRAM AWARD 2008 for the Breakthrough Campaign category in Food & Beverage.

Since its establishment in 2005, J.CO Donuts & Coffee has already won 4 different awards from distinguished institutions.

Peacock on our logo represents corporate vision & mission of J.CO Donuts & Coffee.


* To establish J.CO Donuts & Coffee as the foremost International Premium Donuts and Coffee Brand * To be the trend-setting lifestyle in donuts & coffee brand * To be the right company for the right people in achieving their dreams


* To provide premium quality donuts & coffee
* To encourage our people to reach their dreams
* To put customers as our focus
* To commit ourselves to giving excellent service with our heart and soul * To make a difference to our community
* To provide a perfect place to hang out
* To treat each other with respect and dignity

Do you know that we give a complimentary glazzy donut for each beverage purchase?

Do we spoil you too much?

What other things do we have for you?
J.CO Safari

Are you curious to see how to make our perfect donuts and coffee? Then join our community field trip “J.CO SAFARI”. J.CO SAFARI is tailored especially for children who are eager to learn about the procedures involved in donuts and coffee making. It is an engaging and enjoyable way of learning. We are also happy to announce that J.CO SAFARI is completely FREE! HURRAY!

J.CO Reach Out

Need extra funds for your school or for any social activities? Maybe J.CO can help you! J.CO Reach Out is a part of our corporate social responsibility program. Our mission is to help communities raise funds for positive social activities.

For more information about J.CO SAFARI and J.CO REACH OUT, please contact us at

Locations (Branches)
* Jakarta
* Bogor
* Depok
* Tangerang
* Bekasi
* Bandung
* Batam
* Padang
* Bali
* Balikpapan
* Samarinda
* Semarang
* Makasar
* Yogyakarta
* Surabaya
* Jambi
* Solo
* Kuala Lumpur
* Damansara
* Johor Bahru
* Penang
* Melaka

* Raffles
* Bugis
* Tampines
* SML Mall
* Yu Fashion
* SM Mall of Asia
* SM Mega Mall
Opening Soon
* Greenbelt 3
* Trinoma
* Alabang Town Center
* SM Fairview
* Eastwood Mall

Don’t blame us for making you an addict!

* Jcoccino

Imagine when Italian cappuccino flavor combined with chocolate temptation, it’s time to spoil your senses.

* Glazzy

Sweet honey glazed donut with all the goodness of honey.

* Alcapone

J.CO’s signature product, where white Belgian chocolate meets crunchy Californian almonds! Recipe from Rome, Almonds from California, White chocolate from Belgium, whereas the donut is originally created in Indonesia.

* Coco Loco
Here is a great product for the chocolate lover in you. With dark chocolate inside out, nothing can satisfy your chocolate craving like Coco Loco can.

* Cheese Me Up
Made with melted new zealand cheese on top, this donut is not only delectable but it is also definitely healthy.

* Miss Green T
A unique taste is what you should expect from this Green Tea Donut. It is because this donut (and J.CO Green Teadrinks) uses macha tea (the best green tea variant)...
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