Marketing Strategy for a Start-up

A Project Report on “Developing a Marketing Strategy, leading a Corporate Social Responsibility project and Business Expansion for Equinox Labs”.

ITM BUSINESS SCHOOL

SUBMITED TO: - SUBMITTED BY:-
Dr. Veni Nair, Aditya Gumma,
PROJECT GUIDE. PGDM – 2358 EXTERNAL GUIDE:-

Mr.Ashwin Bhadri
Head-Business Relations
Equinox Labs
Index
Topic
Title Page
Cover Page
Acknowledgements
Executive Summary
About the Company
History
Services and Offerings
Hierarchy of Authority
Equinox Knowledge Center
Introduction
Services
Motive of Equinox Knowledge Center
SWOT Analysis
Planning a Seminar/Training
Applications of Push Marketing and Pull Marketing
Project Reach
Introduction
Business Associate Partner
Part Time Auditor
Collection Partner
Equinox Certified Consultant
Infusionsoft
Corporate Social Responsibility
Introduction
Scouts
Mentors
Achievements & Recommendations
Conclusion

ACKNOWLEDGEMENT

I would like to take the opportunity to thank and express my deep sense of gratitude to my corporate mentor Mr. Ashwin Bhadri, Head-Business Relations, Equinox Labs and my faculty mentor Dr. Veni Nair, Head Marketing Dept., ITM Business School, Navi Mumbai. I am greatly indebted to both of them for taking special efforts in providing me their valuable guidance all throughout the period of internship. I am thankful to their advices, suggestions and encouragement without which this project would not have been completed.
I also take the privilege in thanking Ms. Madhuri Sawant, Key Accounts Manager-Project Reach. Ms. Cynthia Joseph and Ms. Trupti Sarmalkar from the Food Tech and Compliance team, Ms.Rajshree from the Marketing Department for encouraging and