Marketing Strategy We will have an outstanding marketing operation. Everyone has a smart phone and spends a considerable amount of their time using it. We will exploit this opportunity. We are going to become a sponsor of some of the beer forums such as Beeradvocate and beerforum. Doing this will get us established with beer aficionados and they will have good things to say about us on the forums. Since we are Big Bens Brewery we are going to run an ad on the Pittsburgh Steelers website and buy the title official brewery of the Pittsburgh Steelers. We will also start a facebook page and actively update it with news about the brewery and advertise our current promotions and specials. Once we buy the official brewery of the Pittsburgh Steelers title we are going to run the bulk of our television and radio commercials during Steeler games. We will also buy billboard space at Heinz Field and other places throughout Pittsburgh. We believe that our title and advertising during the games will bring gargantuan amounts of customers during games. Since Ben is on the board of directors we will also have him make a few appearances at the brewery throughout the year. During the off season we still plan to buy billboard space at Heinz Field and throughout Pittsburgh. We will shift our television advertising to other networks and programs that we believe our target market watches. Gordon Ramsey is on our board of directors and he designed the recipes for some our dishes. He has numerous television shows about cooking and saving failing restaurants on BBC America. BBC America also has other shows that target upper middle class people such as Topgear and The Copper. We believe that advertising on BBC America will bring us lots of customers because their viewers are upper middle class and people that like Gordon Ramsey will come to eat some of the dishes that he designed. We will also run commercials during the local television and radio news. Lastly we will also put an
Assessment 3 – Individual Assignment: Business Report
29th November 2010
Student ID: 110013428
This report examines the current competitive strategies of Coopers Brewery Limited (Coopers); a family owned South Australian based beer producer.
Coopers is a public company which is not listed on the Australian Stock Exchange, currently holding a 3.4% market share of the Australian beer market (Coopers….
MARK1161: Marketing Practice
Beer is an alcoholic beverage that is considered the most widely used alcoholic
beverage worldwide. Production and distribution of beer is not an easy task. As for
the UK industry, it has four large organizations that enjoy an oligopoly with 85% of
the market volume. The Meantime Brewery has to identify the most suitable and
profitable ways to hit the market. The report analyses the market’s situation using….
Marketing Plan for Sierra Nevada Brewery
MKG310-Introduction to Marketing
Colorado State University-Global Campus
Professor CherylAnn Farrell
July 15, 2013
The purpose of this document is to create a marketing plan for Sierra Nevada Brewery (SNB); specifically, developing a plan to expand the product line depth by launching a new product variation that incorporates Sierra Nevada’s traditional ale, with the flavor of blackberry.
Customer: User Profiles 4
Marketing Strengths and Weaknesses: 5
Managerial Strengths and Weaknesses 6
Financial Strengths and Weaknesses 7
EXTERNAL SITUATION ANALYSIS 7
Competitors: Their Influence 8
Industry Analysis 10
External Environmental Analysis 11
SWOT SUMMARY 14
WHAT ARE THE REAL, ROOT PROBLEMS? 15
CONSIDERATION OF ALTERNATIVE STRATEGIES 15
Considering the Ansoff Matrix: 15
Considering other strategies: 16
Part II TACTICAL MARKETING MIX IMPLEMENTATION 17
South African Breweries (SAB) is an international company committed to achieving sustained commercial success, principally in beer and other beverages, but with strategic investments in hotels and gaming. The company was founded in 1895 in response to the demand by gold miners in the Johannesburg region. Prior to the introduction of beer, the miners' drink of choice was raw potato spirits mixed with tobacco juice and pepper. No wonder why the new beer was well received!
MURPHY BREWERY IRELAND
This case examines the marketing of Murphy’s Irish Stout at the time of the merger between Guinness and Grand Metropolitan. Murphy Brewery is owned by Heineken International and has expanded its scope beyond Ireland in recent years. However, the brand is a distant second internationally to Guinness in the stout category. Furthermore, the company has launched a new brand—Murphy’s Irish Amber.
This case discusses the Murphy’s situation in Ireland, the UK, and….
| Nigerian Breweries Plc, the pioneer and largest brewing company in Nigeria, was incorporated in 1946 and recorded a landmark when the first bottle of STAR Lager beer rolled off the bottling lines in its Lagos Brewery in June 1949. This was followed by Aba Brewery which was commissioned in 1957, Kaduna Brewery in 1963 and Ibadan Brewery in 1982. In September 1993, the company acquired its fifth brewery in Enugu while in October 2003, a sixth brewery, sited at Ama in Enugu….
Reading Focus Paper: Belgium Brewery
When it comes to what makes a business a successful business it boils down to the moral integrity the owners instill into it. Philanthropic efforts are not only admired, but could be a great asset to a corporation's long term success. However, the issue remains as to how much is too much. A business still needs to be able to make a profit and at times it seems one outweighs the other. Whether it’s the latter of both profit and missions….
CASE 3: COOPERS BREWERY
Analyze the Australian brewing industry. What characterizes this industry?
To analyze the competitive structure of this industry, we can apply Porter's Five Forces. This model of industry analysis uncovers the following aspects of the Australian brewing industry:
Threat of new entrants: The Trade Practice Act of 1974 lead to national consolidation and a focus on economy of scale. This created an advantage for high volume firms already competing in the industry….
Asahi Breweries Case Analysis
Anonymous Student #2
Professor John Stockmyer
MKT517 WEB/Tuesdays 7:00-9:30
(Dry Beer Implementation)
Asahi Breweries, Ltd. has been in the Japanese beer market since its inception in 1949 where it originated through the post-war breakup of beer conglomerate Dai Nippon, which at the time had a 75% market share. The only other existing Japanese beer….