Marketing Strategy for Exporting Thuong Dinh Shoes to Sweden

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VIETNAM NATIONAL UNIVERSITY
HANOI SCHOOL OF BUSINESS

|SUBJECT |: INTERNATIONAL BUSINESS |
|PROFESSOR |: THADDEUS HOSTELLER |
|TOPIC |: MARKETING STRATEGY FOR EXPORTING THUONG DINH SHOES TO SWEDEN |
|GROUP MEMBERS |: NGUYEN THANH CONG |
| |: LE THI PHUONG NHI |
| |: DO THI THEM NGOC |
| |: NGUYEN MINH QUANG |
|DUE DATE |: MARCH 06 ,2008 |

CONTENTS

PART 1: OVERVIEW 1

1.1. Thuong Dinh company’s overview 1 1.1.1. General information 1 1.1.2. History of development 1 1.2. Overview about the exported market - Sweden 2

PART 2: COMPANY ANALYSIS & MARKET ANALYSIS 4

2.1. Thuong Dinh Production capacity analysis 4 2.2. Overview about Swedish footwear market 5 2.2.1. Market characteristics 5 2.2.2. Swedish footwear market size 6 2.2.3. Distribution channels in Swedish footwear market 6 2.2.4. Domestic production, exports and imports 7 2.3. Swot analysis 9

PART 3: MARKETING STRATEGY 10

3.1. Market segmentation 10 3.2. Positioning 10 3.3. Product 10 3.3.2. Quality 10 3.3.3. Design 11 3.4.

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