Preview

Marketing Strategy for Exporting Thuong Dinh Shoes to Sweden

Powerful Essays
Open Document
Open Document
4382 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Strategy for Exporting Thuong Dinh Shoes to Sweden
[pic] | |

VIETNAM NATIONAL UNIVERSITY
HANOI SCHOOL OF BUSINESS

|SUBJECT |: INTERNATIONAL BUSINESS |
|PROFESSOR |: THADDEUS HOSTELLER |
|TOPIC |: MARKETING STRATEGY FOR EXPORTING THUONG DINH SHOES TO SWEDEN |
|GROUP MEMBERS |: NGUYEN THANH CONG |
| |: LE THI PHUONG NHI |
| |: DO THI THEM NGOC |
| |: NGUYEN MINH QUANG |
|DUE DATE |: MARCH 06 ,2008 |

CONTENTS

PART 1: OVERVIEW 1

1.1. Thuong Dinh company’s overview 1 1.1.1. General information 1 1.1.2. History of development 1 1.2. Overview about the exported market - Sweden 2

PART 2: COMPANY ANALYSIS & MARKET ANALYSIS 4

2.1. Thuong Dinh Production capacity analysis 4 2.2. Overview about Swedish footwear market 5 2.2.1. Market characteristics 5 2.2.2. Swedish footwear market size 6 2.2.3. Distribution channels in Swedish footwear market 6 2.2.4. Domestic production, exports and imports 7 2.3. Swot analysis 9

PART 3: MARKETING STRATEGY 10

3.1. Market segmentation 10 3.2. Positioning 10 3.3. Product 10 3.3.2. Quality 10 3.3.3. Design 11 3.4.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Gm Case
    • 331 Words
    • 2 Pages

    Gm Case

    * Positioning of the Product: They should have positioned their products better to target the right customers.…

    • 331 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    International Business Case Study: Maple Leaf Shoes
    • 542 Words
    • 3 Pages

    International Business Case Study: Maple Leaf Shoes

    Maple Leaf Shoes found its niche in being a low-cost provider, but production costs have been steadily rising. Not only is productivity an issue, but the company is faced with high labour costs. Compounding these issues is the fact that the price advantage was a critical aspect of the company’s marketing strategy, but competition from overseas has become a problem with high, quality shoes being made at a cheaper price due to the cessation of international trade barriers.…

    • 542 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    Nordstrom: How to Succeed by Selling Just One Shoe
    • 1852 Words
    • 8 Pages

    Nordstrom: How to Succeed by Selling Just One Shoe

    Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.…

    • 1852 Words
    • 8 Pages
    Best Essays
    Read More
  • Powerful Essays

    A Five Year Marketing Plan For Tulip Clothing
    • 2583 Words
    • 11 Pages

    A Five Year Marketing Plan For Tulip Clothing

    This five-year marketing plan for Tulip Clothing has been created to secure additional funding for growth and to inform employees of the company’s current status and direction. Although Tulip was launched in the UAE only three years ago, the firm has experienced greater-than-anticipated demand for its products, and research has shown that the target market of sport-minded consumers and sports retailers would like to buy more casual clothing than Tulip currently offers. In addition, Tulip plans to explore opportunities for online sales. The marketing environment has been very receptive to the firm’s high-quality goods - casual clothing in trendy colours with logos and slogans that reflect the interests of outdoor enthusiasts around the country. Over the next five year, Tulip can increase its distribution, offer new products, and win new customers.…

    • 2583 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Air Jordan Marketing Strategy
    • 1554 Words
    • 7 Pages

    Air Jordan Marketing Strategy

    Its evolving state in the texture, comfort and looks of its various shoes are helping the brand stay as one of the highest sporting shoe brand available.…

    • 1554 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Case Study 3-4 International Marketing
    • 415 Words
    • 2 Pages

    Case Study 3-4 International Marketing

    1. Questions to use as start in evaluating the potential of a specific BOP market segment.…

    • 415 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing Report for New Balance Company
    • 1471 Words
    • 6 Pages

    Marketing Report for New Balance Company

    Footwear industry in China was lucrative, since there was an increasingly number of people buying brand shoes and increasing franchising opportunities, most shoes companies are expanding, thus the competition between shoes companies in the same market share becomes more and more fierce. (Arms, 2003) For New Balance Company, In order to maintain a substantial amount of market share, to target several suitable segmentations is vital. Those profitable segmentations can make New Balance Company become more competitive among its competitors such as Nike, Adidas and Reebok. In the following section, different potential segmentations will be classified and discussed by analysing different group of customers’ characteristics, needs and wants.…

    • 1471 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing In Primark
    • 4958 Words
    • 16 Pages

    Marketing In Primark

    Primark, after launching in Ireland in 1969, has owned over 270 stores in some Europe countries. For international expansion strategy, Primark has planned to open big store in US in 2015. This paper will focus on situation analysis and competitive analysis to understand external and internal environment and understand their resources and power. Basing on these understandings, there is the suggestion for Primark in aspect of marketing strategies to build and develop Primark in US market which is the excellent fashion destination in the globe…

    • 4958 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    International Marketing – Article Summary & Analysis
    • 383 Words
    • 2 Pages

    International Marketing – Article Summary & Analysis

    The authors argue that firms with IPs (Intellectual Property) and strategic intent to internationalize invest in international customer support capabilities to satisfy the demands of their most important international customers. Using a unique sample of 173 international new ventures from China and India, the authors show that such investments are associated with improved organizational learning and performance. Over time, such investments improve organizational learning and performance in international markets. The article emphasizes that investment in international customer support capabilities is critical for the success of entrepreneurial firms from emerging markets. Given that entrepreneurial firms from emerging markets face many obstacles and liabilities when they internationalize, investment in international customer support capabilities can strength their capacity to learn from early experiences with international customers and can improve their performance outcomes.…

    • 383 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    International Marketing: Relationship between Products and Culture
    • 3462 Words
    • 14 Pages

    International Marketing: Relationship between Products and Culture

    As a marketer, we all know that a product is more than a physical item: It is a bundle of satisfactions (or utilities) that the buyer receives. These utilities include its form, taste, colour, odour, and texture; how it functions in use; the package; the label; the warranty; and any other symbolic utility received from the possession or use of the goods. In short, the market relates to more than a product’s physical form and primary function. The values and customs within a culture confer much of the importance of these other benefits. In other words, a product is the sum of the physical and psychological satisfactions it provides the user.…

    • 3462 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Best Essays

    Under Armour: Shoe Marketing Analysis
    • 1957 Words
    • 8 Pages

    Under Armour: Shoe Marketing Analysis

    4A. The market share of each running shoe manufacturer on the bottom of page 15 was generated in November, 2006. Based on your research, why do you think the marketers from Under Armour, a company started in 1996 with tight financial resources, decided to enter the running shoe market and compete the Nike and New Balance?…

    • 1957 Words
    • 8 Pages
    Best Essays
    Read More
  • Powerful Essays

    INTERNATIONAL MARKETING 101 Finaliz
    • 5475 Words
    • 18 Pages

    INTERNATIONAL MARKETING 101 Finaliz

    One of the world’s most consumed alcoholic beverages is beer. After tea and water, it is the third most popular drink all around the world. Brewing industry is huge and global business includes many dominant multinational companies and various thousands of small manufacturers ranging from regional breweries to brewpubs. Today the world is highly competitive, in which companies must maintain continuous improvement, followed by product innovation and services in order to position itself in the market. However, there are companies that enjoy not only high rankings but are also leaders of the market Molson remains market leader in Canada and various other countries. It has started to expand its operations in Brazilian market, because emerging markets like Brazil, China and India are to offer the largest growth potential in 2013-2014. However it required effective marketing tool to attain growth in Brazilian market. This paper deals with a detailed discussion on marketing strategies for Molson beer which would be effective for the company in attaining growth in Brazilian market. Sales promotion, integrated marketing communication plan, direct marketing, marketing mix, SWOT, advertising and other marketing procedures of Molson beer are to be discussed.…

    • 5475 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Strategies for the Clothing Firm Caroll to Penetrate the Chinese Market
    • 5510 Words
    • 23 Pages

    Strategies for the Clothing Firm Caroll to Penetrate the Chinese Market

    This report will look at the strategy that the clothing firm Caroll has to adopt in order to penetrate the Chinese market.…

    • 5510 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Apparel and Footwear statistics at China
    • 3621 Words
    • 60 Pages

    Apparel and Footwear statistics at China

    APPAREL AND FOOTWEAR IN CHINA Euromonitor International May 2014 APPAREL AND FOOTW EAR IN CHINA LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Economic Slowdown Negatively Impacts Apparel and Footwear Sales ................................... 1 Sportswear Industry Posts Sluggish Retail Value Growth in 2013 ............................................ 1 International Players Contribute To Overal Growth in 2013 ...................................................... 1 Store-based Retailing Still Dominates While Internet Retailing Records Strongest Growth ..... 1 Healthy Growth Expected Over the Forecast Period ................................................................ 1 Key Trends and Developments .................................................................................................... 1…

    • 3621 Words
    • 60 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Advanced Export Marketing
    • 1495 Words
    • 6 Pages

    Advanced Export Marketing

    where anybody can apply for help in exporting which will be called " A FOOT…

    • 1495 Words
    • 6 Pages
    Powerful Essays
    Read More

Related Topics