Marketing Strategy Adult Diaper

Powerful Essays
Topics: Marketing
Marketing Strategy Report
On

Submitted to
Prof. Beena Mathen

Complied by:
Group 1 Calvin Pinto | | Fedora D’souza | 76 | Samir Vele | 108 |

| | | |

Table of Contents

Index | Page No. | | | About the project | 01 | Objective | 02 | Vision | 03 | Mission | 03 | Market Strategies | 04 | Positioning | 05 | 4 P’s | 07 | Financial Analysis | 13 | BCG Matrix | 15 | Competitive Analysis | 17 | Future Scope | 18 | Reference | 19 |

ABOUT THE PROJECT

It is known that in a country like India, hygiene is a factor given prime importance especially relating to ones bathroom habits. But as one grows older, relieving oneself becomes more tedious and difficult.
This project thus deals with a business analysis relating to the manufacturing and marketing of adult diapers. We believe that it is an untapped market with a lot of small players that are scattered throughout the country.
Also, besides foreign players, there are no branded national players in the market. So, it provides a lot of opportunity to new players like us to establish ourselves in the market.
This project includes the vision, mission, objectives, marketing mix, financial analysis, BCG Matrix and Competitive Analysis for the product.

OBJECTIVE
Our primary goal will be to establish and strengthen our existence in the market, which will be bestowed by the business environment in which we function.
We realize the fact that for us to prosper in this relatively untapped market there is need to be flexible and responsive, to delight our customers by providing them with what they want, when they want it and in the exact quantity.
Our business strategy will revolve around the need to provide quality disposable adult diapers to the various institutions and wholesalers that need them, in the process of fully satisfying their requirements. This shall be undertaken through adequate training and recruitment of a professional team dedicated to providing and catering the customer's needs.
We



References: 1) http://news.cnet.com/8301-17938_105-20004020-1.html 2) Theory: Marketing planning & strategy: Subhash Jain

You May Also Find These Documents Helpful

  • Good Essays

    Marketing Diapers

    • 811 Words
    • 4 Pages

    valued-price, one-use baby diapers and training pants. Baby diapers are sold under Drypers brand name in the United States and under other brand names internationally. The corporation also manufactures and retails lower-priced disposable diapers under other brand name such as Comfees in the U.S and internationally as well. World’s sixth largest producer of disposable baby diapers is Drypers Corporation and moreover, the third largest marketer of brand name disposable diapers in US. Drypers brand achieved…

    • 811 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Analysis of case study Tender care diaper Suggested Strategy-Diaper Rash Strategy Break even analysis of the three strategy Diaper Rash strategy 1 No of Doctor and Nurses in USA 400,000 2 No of Doctor and Nurses in California 11%*400000 44000 3 Mailing List($60/1000) 2640 4 Cost to print and mail a broucher cover letter and post card($250/1000) 11000 5 Sample Diaper $400/1000 17600 6 Demonstration Cost $6 Per 2.5 doctor 105600 7 Convention…

    • 1059 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Popular Quotes Top of Form Find quotes Bottom of Form popularrecentnewfriendsmy authors Quotes popular among Goodreads members. “Don't cry because it's over, smile because it happened.” ― Dr. Seuss tags: attributed-no-source, cry, crying, experience, happiness, joy, life, optimism, sadness, smile, smiling 112037 likes like “I'm selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can't handle me at my worst, then…

    • 968 Words
    • 4 Pages
    Good Essays
  • Good Essays

    the adult diaper. When people think of adult diaper, they think of incontinence and losing control of their own body. Many older adults are being portrayed in the media as slow, incapable, and rely on the help of caretakers to keep them clean. Hence the use of an adult diaper. People avoid talking about adult diaper, and the media often portrays older adult’s needs to use adult diaper because they cannot help themselves. That stereotype instills fear of aging into people and many older adults dread…

    • 277 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Disposable Diapers

    • 818 Words
    • 3 Pages

    Disposable Diapers John Smith Environmental Science with Lab SPRB12 - Sec C Professor Mukami Disposable diapers came about during World War II, as there was a shortage of cotton to make cloth diapers. One of the first diapers to be developed was a plastic covering that was made from a shower curtain and had layers of tissue paper as an absorbent lining. During the 1970’s the demand for disposable diapers had increase and there were improvements made to reduce the bulkiness…

    • 818 Words
    • 3 Pages
    Good Essays
  • Good Essays

    A successful marketing is the ability of a company to execute plans for conception, launch, pricing, promotion, and distribution of a product or service to satisfy both; the target customers' needs as well as organization's goals. Thus, managing the market of a product requires significant decision making with regards to identifying the target market, assessing its positioning in the minds of consumers, designing suitable pricing policy, and ensuring availability of the product to all the customer…

    • 1703 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Diaper Rashes Essay

    • 661 Words
    • 3 Pages

    cured my baby’s recurring diaper rashes? A baby’s skin is very delicate. The first thing that comes in contact with the baby’s skin is a diaper and unfortunately, the first rash that your baby might experience is a DIAPER RASH. They are a boon and a curse. Diapers are a wonderful invention for babies and mommies, especially when you’re on the move. But let’s face it, whenever you make your baby wear a diaper, we get scared and are always on the lookout to avoid diaper rashes. In spite of being extremely…

    • 661 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing Strategy

    • 7542 Words
    • 31 Pages

    TOPIC 1: MARKET-DRIVEN STRATEGY 1.1 THE STUDY OF STRATEGIC MARKETING (Page 2-3) ACTIVITY 1.1 (Page 3) Research a Malaysian company that you believe has been adopting market-driven strategies. Identify those strategies. Why do you consider this company to be successful? SEFF-CHECK 1.1 (Page 3) In your own words, define strategic marketing. Strategic marketing is a “market-driven process of strategy development, taking into account a constantly changing business environment and the need to…

    • 7542 Words
    • 31 Pages
    Good Essays
  • Better Essays

    marketing strategy

    • 1963 Words
    • 8 Pages

    best not to conduct marketing research When there is no high level of uncertainty. For example, when company understands the characteristics of the target customers and their likes and dislikes regarding existing products, under this circumstances, further research would be repetitive and waste money When the value of research information is not greater than the cost of generating the information. 15. Discuss the three major benefits of marketing research to managers Marketing research is the process…

    • 1963 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Strategy

    • 9582 Words
    • 39 Pages

    MKTG 1199 - MARKETING PRINCIPLES PRODUCT/SERVICE CHOSEN: CHAROEN POKPHAND FOODS (CPF) READY MEAL Table of Contents 1. Executive Summary …………………………………………………………………………. 4 1.1 Market Size …………………………………………………………………………. 4 1.2 Market Potential …………………………………………………………………………. 5 1.3 Market Structure …………………………………………………………………………. 5 1 Introduction …………………………………………………………………………. 6 2.4 Company Vision ……………………………………………………………………………

    • 9582 Words
    • 39 Pages
    Satisfactory Essays