Marketing Strategy Adult Diaper
Marketing Strategy Report
On
Submitted to
Prof. Beena Mathen
Complied by:
Group 1 Calvin Pinto | | Fedora D’souza | 76 | Samir Vele | 108 |
| | | |
Table of Contents
Index | Page No. | | | About the project | 01 | Objective | 02 | Vision | 03 | Mission | 03 | Market Strategies | 04 | Positioning | 05 | 4 P’s | 07 | Financial Analysis | 13 | BCG Matrix | 15 | Competitive Analysis | 17 | Future Scope | 18 | Reference | 19 |
ABOUT THE PROJECT
It is known that in a country like India, hygiene is a factor given prime importance especially relating to ones bathroom habits. But as one grows older, relieving oneself becomes more tedious and difficult.
This project thus deals with a business analysis relating to the manufacturing and marketing of adult diapers. We believe that it is an untapped market with a lot of small players that are scattered throughout the country.
Also, besides foreign players, there are no branded national players in the market. So, it provides a lot of opportunity to new players like us to establish ourselves in the market.
This project includes the vision, mission, objectives, marketing mix, financial analysis, BCG Matrix and Competitive Analysis for the product.
OBJECTIVE
Our primary goal will be to establish and strengthen our existence in the market, which will be bestowed by the business environment in which we function.
We realize the fact that for us to prosper in this relatively untapped market there is need to be flexible and responsive, to delight our customers by providing them with what they want, when they want it and in the exact quantity.
Our business strategy will revolve around the need to provide quality disposable adult diapers to the various institutions and wholesalers that need them, in the process of fully satisfying their requirements. This shall be undertaken through adequate training and recruitment of a professional team dedicated to providing and catering the customer's needs.
We
On
Submitted to
Prof. Beena Mathen
Complied by:
Group 1 Calvin Pinto | | Fedora D’souza | 76 | Samir Vele | 108 |
| | | |
Table of Contents
Index | Page No. | | | About the project | 01 | Objective | 02 | Vision | 03 | Mission | 03 | Market Strategies | 04 | Positioning | 05 | 4 P’s | 07 | Financial Analysis | 13 | BCG Matrix | 15 | Competitive Analysis | 17 | Future Scope | 18 | Reference | 19 |
ABOUT THE PROJECT
It is known that in a country like India, hygiene is a factor given prime importance especially relating to ones bathroom habits. But as one grows older, relieving oneself becomes more tedious and difficult.
This project thus deals with a business analysis relating to the manufacturing and marketing of adult diapers. We believe that it is an untapped market with a lot of small players that are scattered throughout the country.
Also, besides foreign players, there are no branded national players in the market. So, it provides a lot of opportunity to new players like us to establish ourselves in the market.
This project includes the vision, mission, objectives, marketing mix, financial analysis, BCG Matrix and Competitive Analysis for the product.
OBJECTIVE
Our primary goal will be to establish and strengthen our existence in the market, which will be bestowed by the business environment in which we function.
We realize the fact that for us to prosper in this relatively untapped market there is need to be flexible and responsive, to delight our customers by providing them with what they want, when they want it and in the exact quantity.
Our business strategy will revolve around the need to provide quality disposable adult diapers to the various institutions and wholesalers that need them, in the process of fully satisfying their requirements. This shall be undertaken through adequate training and recruitment of a professional team dedicated to providing and catering the customer's needs.
We
References: 1) http://news.cnet.com/8301-17938_105-20004020-1.html 2) Theory: Marketing planning & strategy: Subhash Jain