Marketing Strategy

Powerful Essays
Topics: Marketing, Pricing
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Table of Contents

Introduction 1 Market segmentation 1 Turkish airlines market segmentation 2 Marketing mix strategies 2 Turkish airlines marketing mix strategies 3 Price 4 Sample Fare Deals for Turkish Flights 5 Place 5 Turkish airlines distribution strategies 6 Promotion 6 Turkish airlines promotioanl strategies 7 Recommendation 8
References ………………………………………………………………………………………………………………………………………9

Introduction
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and exchanging offers that have value for customer, clients, partners and society at – large. (Armstrong & Kotler, 2009, p.38)
For my assignment, I have chosen the Turkish airline which is the national airline of Turkey.
Turkey is located in South Eastern Europe. The Turkish Aegean and Mediterranean Coasts have become popular tourist destination for people. The population of Turkey counts around 74 million. www.euroflights.info A Turkish airline is a member of Star Airlines, and is the flag carrier of Turkey, working out of Istanbul. It services 103 international destinations and 30 domestic cities, and also had a hub in Ankara.
In 2006, the airlines carried 17 million passengers. Since adding to its fleet in 2006, it now works with 101 aircrafts. In 2007, Turkish airlines were awarded a fourth star by independent air travel reviewer, Sky trax.
Market segmentation
Marketing segmentation can be define as a process of breaking down a market into distinct groups of buyers who have distinct needs, behaviour, characteristics and who might be more important than others or might require separate products or marketing programs. Market can be segment by different ways based on geographic, demographic, psychographic and behavioural factors.



References: Armstrong, G. & Kotler, p. (2009) Marketing An Introduction, 9th edn, Pearson Prentice Hall, USA. http://www.turkishairlines.com/en-INT/services/index.aspx(accessed on 2nd may 2011) http://www.turkishcargo.com.tr/cargo/genel-cargo.aspx (accessed on 2nd may 2011) http://www.marketingteacher.com/lesson-store/lesson-marketing-mix.html(accessed on 4th may 2011) http://www.euroflights.info/turkey/ (accessed on 6th may 2011) http://tutor2u.net/business/gcse/marketing_strategy_marketing_mix.htm (accessed on 6th may 2011) http://www.airlinequality.com/Product/Lounge-TK.htm (accessed on 7th may 2011) http://www.cheapoair.com/travel/cheap-flights/turkish-airlines-TK.html (accessed on 8th may 2011) http://www.investorwords.com/cgi-bin/searchTerms.cgi?q=product+in+marketing+mix&cx=002109824679542468969%3Axxl5lgopk_w&cof=FORID%3A9&ie=UTF-8 (accessed on 8th may 2011)

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