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Marketing Strategy

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Marketing Strategy
CHAPTER I
INTRODUCTION
I.Introductory Paragraphs
Each company has its own promotion that will set that company aside from the rest of his competitors. Thus, making that company unique from the way they catches the attention of their market and offering them products and services that will suit their needs and wants accordingly. For different markets require different promotions that will catch the attention of the buyers and will make them try your product as to how good it was being promoted in different forms. To prove if what you posted and claimed on your advertisements are true or just a hoax.
Promotion as defined as the means of communication about the products, services and ideas which involves creative aspect such as the layout in advertising and the development of sales representation in selling. Promotion is being used by the business enterprise in order to persuade buyers to purchase from them. Thus, affecting the customers attitude and behavior.
II.Statement of the Problem 1. What are the promotional strategies used by Jollibee? 2. How can the promotional strategies affect the sales of Jollibee? 3. What are the perceptions of the customers concerning the promotional strategies of Jollibee?

III.Significance of the Study
This study will be a significant endeavor especially to the Jollibee for they will be able to identify and fulfill consumers’ wants and needs then satisfy these wants and needs with the right kind of products, at the right place and at the right price.
This study will also be beneficial to students because they will be able to know about the techniques used by Jollibee to convey to customers about the features of the product and how it will satisfy their wants or any other relevant information needed by the customers to affect sales. Moreover, this study provides some strategies that the business enterprise offers to the public, now it can affect the customers’ attitude and behavior and now it can increase the



Bibliography: http://smallbusiness.chron.com/promotional-products-business-gifts-1676.html http://libraryconnect.elsevier.com/lcp0801.pdf http://www.boston.com/business/innovation/state-of-play/2013/02/moving_targets_promotional_str.html http://www.studymode.com/essays/promotion-strategies-of-restaurants-1303643.html Master in Business &Management Master Thesis, 30 credits (2012-05-25)

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