Marketing Strategy

Loans and Investments analysis of BASIC Bank Limited

By

Khandorker Emadul Islam ID – 0810275

An Internship Report Presented in Partial Fullfillment Of the requirement for the Degree Bachelor of Business Administration

INDEPENDENT UNIVERSITY, BANGLADESH September 2012

Table of Content
The Title Page …………………………………………………………………………………….I Approval Page ……………………………………………………………………………………II Executive Summary ……………………………………………………………………………..III Methodology……………………………………………………………………………………..IV Purpose of the report……………………………………………………………………………..V Scope of the Report…………..…………………………………………………………………..V Limitation of the Report ………..………………………………………………………………..V

I. Chapter 1 ………………………………………….…………………………………1
             Introduction of BASIC Bank Limited…………………………………………………….2 BASIC Bank at a glance…………………………………………………………………..3 Business Philosophy………………………………………………………………………4 Mission of BASIC Bank…………………………………………………………………..4 Objectives of BASIC Bank Ltd…………………………………………………………...5 Corporate Strategy………………………………………………………………………...5 Organizational Goals and objectives……………………………………………………...6 Motto of BASIC Bank limited…………………………………………………………….6 Vision of BASIC Bank……………………………………………………………………6 Functions of BASIC Bank………………………………………………………………...7 Technology of BASIC…………………………………………………………………….7 Risk Management…………………………………………………………………………8 Departments and Activities……………………………………………………………….8  Activities in General Banking (GB) ………………………………………….8  Activities in Loans and Advances ……………………………………………8  Activities in Foreign Trade/Exchange………………………………………...8    Organization Structure of BASIC Bank Limited………………………………………….9 Products of BASIC Bank Ltd……………………………………………………………10 SWOT Analysis for BASIC BANK Ltd. ……………………………………………….11  Strength of BASIC Bank Ltd……………………………………………….11  Weakness of BASIC Bank Ltd………………………………………………11  Opportunity of BASIC Bank Ltd……………………………………………12  Threats of BASIC Bank Ltd…………………………………………………12

II. Chapter