Marketing Strategy

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Marketing Strategy MKT – 306

Assignment Guide – 2011 -12

Module Leader: Sudipta Das Email: sudipta.das@sunderland.ac.uk

Introduction to the Assignment:

Please read all instructions and information carefully. You are required to submit your work under the University Infringement of Assessment Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet, and an electronic copy on CD in an envelope [hole punched or safely secured into your plastic file or assignment wallet]. Please do not include a plastic CD case/box and remember to write your student code and assignment code clearly onto the disc and envelope.
All your assignments must be submitted in conjunction with a Turnitin© report (only if your centre provides the facility).
You will need to achieve an overall mark of 40% in order to successfully complete this module.

Sudipta Das
Module Leader - MKT 306

Assignment: Mode of Assessment: | Individual Report | Weighting: | 100% | Module Assessor: | Sudipta Das | | | Word Count: | 3000 words (+/- 10%) |

Assignment Brief:

The Car Rental Business is one of the most versatile and resilient businesses growing faster than ever, even in today’s economic downturn and transforming economy. From viral marketing to advanced retail and brand management, fundamentals of marketing strategy govern the way in which some of the branded car rental companies operate and flourish. The recent changes in consumer purchase-power and geo-demographics of the target markets in this industry certainly make it an interesting sector to investigate as part of this

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