Marketing Strategies of Nestle India

Topics: Marketing, Nestlé, Ice cream Pages: 32 (7474 words) Published: January 21, 2014
DEVI AHILYA VISHWAVIDHYALAYA

VIKRANT INSTITUTE OF TECHNOLOGY AND MANAGEMENT

MAJOR RESEARCH PROJECT

ON

MARKETING STRATEGIES OF NESTLE INDIA

MBA 2-YRS.

2012-13

GUIDED BY, SUBMITTED BY, MR. ARSHAD AYYUB RAJKUMAR KUSHWAH (ASSIST. PROF..) M.B.A.(MARKETING & FINANCE) ENROLL. NO.- DA/05/08701 DECLARATION

I HEREBY DECLARE THAT THE PROJECT TITLED “MARKETING STRATEGY OF NESTLE INDIA” IS A WORK DONE BY ME AND ALL INFORMATION IS AUTHENTIC TO THE BEST OF MY KNOWLEDGE.

RAJKUMAR KUSHWAH CERTIFICATE

THIS IS TO CERTIFY THAT RAJKUMAR KUSHWAH OF MBA (MARKETING AND FINANCE) OF VIKRANT INSTITUTE OF TECHNOLOGY AND MANAGEMENT INDORE, HAVE COMPLETED MAJOR RESEARCH PROJECT ON TOPIC “ MARKETING STRATEGIES OF NESTLE INDIA” WITHIN THE ALLOTTED TIME. THE RESULTS ARE SATISFACTORY AND THE WORK DONE IS APPRECIABLE. WE FIND THE QUALITY OF THE WORK PRESENTED ACCORDING TO OUR SATISFACTION.

WE WISH HIM SUCCESS IN LIFE.

DATE: MR. ARSHAD AYYUB
(PROJECT MENTOR)

ACKNOWLEDGEMENT

“ONLY UNTIL YOU HAVE CLIMBED THE MOUNTAINS CAN YOU LOOK BEHIND YOU AND SEE THE VAST DISTANCE YOU HAVE COVERED, AND REMEMBER THOSE YOU’VE MET ALONG THE WAY WHO MADE YOU TREK A LITTLE EASIER.”

MY MRP REPORT HAS FINALLY BEEN COMPLETED, AFTER MANY MILES OF WEARY TRAVEL, WE LOOK BACK TO THOSE WHO HELPED ME TURN IT INTO REALITY AND OFFER OUR HEARTFELT THANKS: TO GOD ALMIGHTY, FOR THE STRENGTHS AND WISDOM: TO OUR INSTRUCTOR DR. NIRMALA SAWAN, FOR HER PRECIOUS TIME AND INSTRUCTIONS AND I WOULD LIKE TO THANK MY FRIENDS AND CLASSMATES, WHO HAVE SUPPORTED ME THROUGHOUT THE ENTIRE PROCESS. I WILL BE GRATEFUL FOREVER FOR YOUR HELP.

RAJKUMAR KUSHWAH
MBA (M&F)

CONTENTS


INTRODUCTION 8-11


HISTORY OF NESTLE 12-27 
LITURATURE REVIEW 28- 31 
RATIONALE 32-33 
OBJECTIVES & RESEARCH METHODOLOGY 34-35 
DATA ANALYSIS...

Bibliography: 3. Helio Waszyk Chairman and Managing Director Nestlé India Nestlé Investor Seminar, Shanghai September 25th, 2012- Nestlé in India: Winning in the New Reality.
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