Marketing Strategies of Honda

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Topics: Honda
Marketing Strategies of Honda
Established
September 24, 1948
President & CEO
Takanobu Ito
Capital
¥86 billion (as of March 31, 2010)
Sales (Results of fiscal 2010)
Consolidated: ¥8,579,174 million
Unconsolidated: ¥2,717,736 million
Introduction
Honda Motor Company, Ltd. is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles. It was found by Mr. Soichiro Honda & Mr.Takeo Fujisawa on 24th September 1948. Its headquarter is in Minato, Tokyo.
Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. As of August 2008, Honda is the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world.
Apart from automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 HondaJet, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.
The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 492* subsidiaries and affiliates
Basic Principles Respect for the individual. The Three Joys (buying, selling and creating)
History
From a young age, Honda's founder, Soichiro Honda had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell to Toyota. The first drafts of his design were

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