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Marketing Research Report for Blackberry Smartphone

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Marketing Research Report for Blackberry Smartphone
Blackberry became popular because of its appeal to companies. The Blackberry smart phone has robust security features. It is loved by IT managers because of its reputation of being safe for email transmission. This, however is becoming less of the norm because employees are buying other smart phones with their own money and begging to use them for work purposes. Companies are seeing that they can save money by allowing the use of Android and iPhone simply because employees are footing the bill. The reasons for the popularity of the other two brands are the available apps that appeal to the average person. Blackberry’s current app offerings are not comparable.

One of the most important things in life is to store data. CDs are an efficient way to store files since it is cheap and it provides what you need. There will always be an innovation. It is either an improvement of the product or service, or a completely new product or service that adapted the purpose of the previous one. Just like from CDs to USB flash drives.

Our goal is to bring CDs back on track. So in order for CDs to be competitive we will increase its memory capacity, so that people will get more from what they needed. The memory capacity of CDs is 700MB, but we will increase it to 4GB. An ordinary CD costs Php6.00 for 700MB but with improvements it will cost Php26.25.00 for 4GB.

We will primarily sell it to record companies, movie companies, and business companies. Wherein they buy CDs in bulk, being their main supplier is our goal so that it would increase our reputation.

Advertising and promotion will show that CDs are still needed and how we improved its quality and performance. We will be using print ads and the internet since it is cheap but it still lets the consumers be aware of the presence or Ritek CDs.

1. Situation analysis
Technology advances each and every moment. Before, the method for storing information is through writing or painting. In ancient Egypt they carved their

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