Marketing Research Proposal on Spondhan Rice Bran Oil Ltd

Topics: Marketing, Research, Qualitative research Pages: 17 (4225 words) Published: August 23, 2013
Spondhan Rice Bran Oil Ltd

Marketing Research Proposal
Prepared By:Md.Raki Miah

13

Marketing Research Proposal on Spondhan Rice Bran Oil Ltd

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Marketing Research Proposal on Spondhan Rice Bran Oil Ltd

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Prepared By: Md.Raki Miah I.D: 0907005 BBA 4th Year 1st Semester Department of Marketing Begum Rokeya University, Rangpur.

Prepared For: Md.Ferdush Rahman Associate Professor Department of Marketing Begum Rokeya University, Rangpur.

Submission Date: 27-08-2013

Marketing Research Proposal on Spondhan Rice Bran Oil Ltd

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25 August 2013 Md.Ferdush Rahman Associate Professor Department of marketing Begum Rokeya University,Rangpur.

Subject: Prayer for accepting Assignment.
Sir I would Like to inform you that I have been prepared this Assignment on marketing Research Proposal which you assigned me.I prepared this Assignment according your direction. I, therefore, pray and hope that you would be kind enough to accept my Assignment and oblige thereby.

Your most obedient pupil Md.Raki Miah ID:0907005 4th Year 1st Semester Department of marketing Begum Rokeya University,Rangpur.

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In the beginning, I would like to express my gratitude to Almighty Allah for giving me opportunity to prepare this Marketing Research Proposal. Then, I thank my honorable course teacher Md.Ferdush Rahman to provide help and giving instructions to fulfill the term paper accurately. Our course teacher tries his best to make the course interesting. I am really grateful to our teacher for giving us the opportunity to match up the text knowledge with practical field. I also thank my senior brothers who provide me some important information to prepare my term paper.

Marketing Research Proposal on Spondhan Rice Bran Oil Ltd

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S.L 01 02 03 04 05 06 07 08 09 10

Elements Executive summary Background Problem definition/objectives of the research Approach to the problem Research design Fieldwork/data collection Data analysis Reporting Cost and time Appendices

Pages 08 09-10 11-13 14-16 17 18-23 24 25 26 27-29

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Executive Summary

The proposed research aims to measure the Spondhan Rice bran Oil brand’s possibility to enter into the whole market in Bangladesh and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the Different Districts in Bangladesh different by age, income, location and personal preferences for edible Oils. The population will be selected randomly by a computer by using the grocery store loyalty programs members as reference. The extent of the research is wide enough to ensure that the survey will give us a framework for taking decision whether entering new market or not. A questionnaire will be administered to the selected sample by mail and the results will be collected and analyzed by mail and personnel. The criteria under which each question of the questionnaire has been conceived cover the main concerns for the company. For example, does the consumer perceive PepsiCo as provider of healthy drinks or not?. The research also highlights the main possible outcomes of the survey. For each type of result, the research has already identified a strategic direction the company should take. The research is extensive enough to provide a comprehensive understanding of the brand perception. The accuracy of the research is ensured by the size of the sample, the techniques applied, and the different features of the research – which covers both qualitative and quantitative aspects. The research might suffer typical problems of any research as related to personal bias of the surveyed population. Surveyed people in fact may have issues that can prevent them from answering accurately to the questionnaire and this...
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