Marketing Research - Perception Towards Tata “Nano”
Report: Perception towards TATA “Nano”
TABLES & CHARTS
1. Table & Graph 1.1 Table & Graph 1.2 Table & Graph 1.3 Table & Graph 1.4 2. Table 2.1 Table 2.2 Table 2.3 3. Table & Graph 3.1 4. Table & Graph 4.1 5 Graph 5.1 6 Graph 6.1 7 Graph 7.1 8 Graph 8.1 9 Graph 9.1 10 Graph 10.1 11. Table 11.1 Table 11.2 Demographic Analysis Gender Age Distribution Profession Income Group Factor Analysis KMO and Bartlett’s Test Total Variance Explained Rotated Component Matrix Awareness of TATA Nano Responses over Awareness Acceptance Level of TATA Nano Responses over “Liking” and “Plan to Buy” Name Justifies the Product Showing Responses over Name “NANO” “Bike” over “NANO” Showing responses for “Bike” over “NANO” Feature that inspires the purchasing decision for “NANO” Showing responses over the features Preferred Color Showing responses over most preferred color Recommendation of “NANO” Showing responses over Recommendation of “NANO” NANO as Dream Car Showing responses over NANO as Dream Car Cluster Analysis Final Cluster Centers No. of Clusters in each case
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Report: Perception towards TATA “Nano”
Executive Summary
The research was conducted to find out the perception of the mass towards “TATA” Nano. The research was done completely for academic purpose for the course “Research Methodology”. The Research’s main objective was to find out the awareness level, acceptance level towards “NANO” and the major factors affecting the purchase of a small car like “NANO”. The research was based on both primary data collected through survey using questionnaire and also through secondary data like journals, magazines and articles. Almost 100 respondents were interviewed using a structured questionnaire. The data was collected from different areas of Bangalore like BTM, Kormangla etc. The data was tabulated using excel sheet. The data analysis was done through tables, charts, graphs and some of the statistical tool like factor Analysis, cluster Analysis. The software package used
TABLES & CHARTS
1. Table & Graph 1.1 Table & Graph 1.2 Table & Graph 1.3 Table & Graph 1.4 2. Table 2.1 Table 2.2 Table 2.3 3. Table & Graph 3.1 4. Table & Graph 4.1 5 Graph 5.1 6 Graph 6.1 7 Graph 7.1 8 Graph 8.1 9 Graph 9.1 10 Graph 10.1 11. Table 11.1 Table 11.2 Demographic Analysis Gender Age Distribution Profession Income Group Factor Analysis KMO and Bartlett’s Test Total Variance Explained Rotated Component Matrix Awareness of TATA Nano Responses over Awareness Acceptance Level of TATA Nano Responses over “Liking” and “Plan to Buy” Name Justifies the Product Showing Responses over Name “NANO” “Bike” over “NANO” Showing responses for “Bike” over “NANO” Feature that inspires the purchasing decision for “NANO” Showing responses over the features Preferred Color Showing responses over most preferred color Recommendation of “NANO” Showing responses over Recommendation of “NANO” NANO as Dream Car Showing responses over NANO as Dream Car Cluster Analysis Final Cluster Centers No. of Clusters in each case
1
Report: Perception towards TATA “Nano”
Executive Summary
The research was conducted to find out the perception of the mass towards “TATA” Nano. The research was done completely for academic purpose for the course “Research Methodology”. The Research’s main objective was to find out the awareness level, acceptance level towards “NANO” and the major factors affecting the purchase of a small car like “NANO”. The research was based on both primary data collected through survey using questionnaire and also through secondary data like journals, magazines and articles. Almost 100 respondents were interviewed using a structured questionnaire. The data was collected from different areas of Bangalore like BTM, Kormangla etc. The data was tabulated using excel sheet. The data analysis was done through tables, charts, graphs and some of the statistical tool like factor Analysis, cluster Analysis. The software package used