Marketing Research on Vodafone Plc

Topics: Management, Strategic management, Information security, Computer security, Security, Mobile phone / Pages: 17 (4021 words) / Published: Mar 19th, 2013
In Depth strategic analysis of the vodafone group
1.0 INTRODUCTION
This report presents an in-depth business; strategic analysis of Vodafone Group Plc.The report provides a comprehensive insight into the company, including strategy formulation, strategy planning, strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organization’s external environment, to identify Opportunities and threats it might face, and its strategic capacity, capabilities to isolate key strengths and weakness as well as indentify the significant of significant of the stakeholder analysis and environment and organizational audit
OVERVIEW OF THE COMPANY
A Multi-National Company named Vodafone is one the leading companies in Telecommunication Industry. Vodafone PLC Vodafone is a leading global player in mobile telecommunications. It operates in over 26 countries worldwide. Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million customers and shareholders.
Vodafone offers a wide range Products/Services, such as
Voice Services
Social Products
Messaging Services
Vodafone live
Vodafone live! With 3G
USB modems
Vodafone Mobile Connect Data Cards
Roaming Services
Other Business Services
Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the company's capital was offered to the public in October 1988.
Task 01: Strategy Formulation
1.1 Business Strategy
Johnson and Scholars defined business Strategy as follows
"Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".
Business strategy is the foundation and core competition of successful business. But there are different types of

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