Marketing Research on Nokia
Contents
Declaration Preface 1. Introduction 1 . 1 R e v i e w o f L i t e r a t ur e 1.2 Objective of the study 1.3 Methodology 1.4 Limitations of Study 2. Introduction 2.1 Nokia 2.1.1Nokia Vision/Mission Statement 2.1.2 About the Company 2.1.3History of Nokia 2.1.4Company Profile 2.1.5SWOT Analysis 2.2Introduction to Marketing 2.3Market Segmentation 2.3.1Considerations for Market Segmentation 2.3.2Segmentation Basis 2.3.3Effective Segmentation 2.4Market Segmentation for Nokia 2.4.1Segmentation of Nokia 2.4.2Nokia mobile phones by Series 2.4.3Lifestyle and Psychographic Basis for Nokia 2.4.4The Segmentation of Nokia conducted on the basis of Price 3.Analysis and Interpretation 4. Conclusion 5. Recommendations 6. Bibliography 7. Annexure
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Introduction
Introduction to Project This Project deals with Various Market Segmentation done in Mobile Industries. This Project mainly focuses on Various Market Segmentation done by Nokia Co. Ltd. in the Market. Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. Marketing is one of the most important functions in business. It is the discipline required to understand customers' needs and the benefits they seek. Academics does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Market segmentation is the process of identifying key groups or segments within the
Declaration Preface 1. Introduction 1 . 1 R e v i e w o f L i t e r a t ur e 1.2 Objective of the study 1.3 Methodology 1.4 Limitations of Study 2. Introduction 2.1 Nokia 2.1.1Nokia Vision/Mission Statement 2.1.2 About the Company 2.1.3History of Nokia 2.1.4Company Profile 2.1.5SWOT Analysis 2.2Introduction to Marketing 2.3Market Segmentation 2.3.1Considerations for Market Segmentation 2.3.2Segmentation Basis 2.3.3Effective Segmentation 2.4Market Segmentation for Nokia 2.4.1Segmentation of Nokia 2.4.2Nokia mobile phones by Series 2.4.3Lifestyle and Psychographic Basis for Nokia 2.4.4The Segmentation of Nokia conducted on the basis of Price 3.Analysis and Interpretation 4. Conclusion 5. Recommendations 6. Bibliography 7. Annexure
i ii 1 3 4 5 6 7 8 10 12 14 20 24 33 37 42 58 59 60 63 66 67 82 86 87 iv
Introduction
Introduction to Project This Project deals with Various Market Segmentation done in Mobile Industries. This Project mainly focuses on Various Market Segmentation done by Nokia Co. Ltd. in the Market. Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. Marketing is one of the most important functions in business. It is the discipline required to understand customers' needs and the benefits they seek. Academics does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Market segmentation is the process of identifying key groups or segments within the
Bibliography: Websites visited: www.nokia.com http://www.nokia.com/about-nokia/company www.google.com http://www.google.co.in/#hl=en&source=hp&q=market+segmentation +of+nokia&meta=&aq=7&aqi=g10&aql=&oq=market+se&gs_rfai= &fp=fe4cbc854b7cd67d www.scribd.com http://www.scribd.com/search? cat=redesign&q=project+on+nokia&sa.x=43&sa.y=15 Annexure 1. Do you think Nokia handsets are updated with the latest features? a) YES b) NO 2. Are Nokia mobiles readily available in the markets? a) YES b) NO 3. Do you think Nokia mobiles are user friendly? a) YES b) NO 4. Do Nokia provide good after sales service compared to other mobile phones? a) YES b) NO 5. Nokia is costlier as compared to other mobile handsets that provides same features as Nokia, but still why do you prefer Nokia? a) Nokia brand name b) Better features c) User friendly d) All the above 6. Does a Nokia phone come with reasonable price? a) YES b) NO 7. If a mobile company offers same features, quality and price as Nokia, will u still go for Nokia? a) YES b) NO 8. Except Nokia your other preferred mobile phone brands? a) Samsung b) LG c) Motorola d) Others 9. Will you go for other mobile phone brand with less price and more features? a) YES b) NO 10. How do you rate the after sale service of Nokia? a) Very good b) Good c) Neither good nor bad d) Bad e) Very bad