Marketing Research Krispy Kreme

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GROUP MEMBER

[pic]

• Usarat Rungruangrattanawadee 1531007027 • Chavivuth Soonthornsima 1511001933 • Tirapitch Pichitnorakarn 1511007096 • Arnuphap Chaiyaraj 1531007209 • Pavinee Pinijkijsopon 1531007530

Exclusive Summary

As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.
We try to know all customer think with Krispy Kreme Doughnut and also our competitor.
We use many methods to do the research. For this research we get some limitation from whether, time, confusing with questionnaire, and etc. As we research we get good information back for analyze the data and code data for do graph.

Introduction
Background
1937s
A Humble Beginning • Krispy Kreme Began More Than 70 Years Ago In Winston-Salem, NC • Our Founder, Vemon Rudolph, Bought a Yeast-Raised Doughnut Recipe
From a Chef in New Orleans. • Today, All Krispy Kreme Stores Use the Same Proprietary Recipe That Was
Used 70 Years Ago!
1940s & 1950s
A History of Innovation 40s&50s • Improving the doughnut Making process through Innovation from the
Beginning
• Krispy Kreme Was the First to Automate the Doughnut Making Process Soon
After We Opened.

• These Innovation Remain the Foundation of Our Doughnut-Making Process
Today
1960s & 1970s
The Store Experience 60s & 70s (Our Stores are Fun Gathering place for Friends) • The Store Expereince is the Brand for Our Customers. • For Year, Krispy Kreme Stores Have Been Fun Places for Friends and
Families to Gather • Our “Doughnut Theatre” and You Team’s Great Customer



References: • Gilbert A. Churchchill, Jr., and Tom J. Brown (2007), Basic Marketing Research (6th ed.), International Edition: Thomson South-Western. • http://www.krispykreme.co.th/

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