Marketing Research Gloria Jeans

Gloria Jeans Survey

This questionnaire is designed to assess your satisfaction with Gloria Jean’s Coffee shops. This is not commercial research. Your answers will be treated as highly confidential and will not be disclosed to anyone.

Q1. Have you ever purchased from Gloria Jean’s?

 If yes, please go to question 1
 If no, thank you for your time

Q2. I would now like to ask you about how frequently you visit Gloria Jean’s.
Please tick the appropriate box.

 Every day
 5-6 times a week
 2-4 times a week
 Once a week
 Less than once a week

Q3. Now I would like to ask how much approximatelydoyou spend on each visit to Gloria Jean’s.

 Less to $5
 $6 - $10
 $11 - $15
 More than $15

Q4. Now I would like to find out how important each of the following attributes are to you in terms of customer satisfaction. Please selecta number from the scale below to show how important or unimportant each attribute is to you and note it in the space provided.

Scale
Extremely Extremely
Unimportant 1 2 3 4 5 6 7 Important

Quality of food
Variety of food
Value for money of food
Quality of coffee
Value for money of coffee
Variety of coffee
Speed of service
Friendliness of serving staff
Availability of seating
Cleanliness of café and its surrounds
Atmosphere of the café
Convenience of location
Q5. Now I would like to determine how you thinkGloria Jean’sperforms on each of these attributes. Please select a number from the scale below to show how good or poor each attribute performs and note it in the space provided.

Scale
Extremely Extremely
Poor 1 2 3 4 5 6 7 Good
Performance Performance

Quality of food
Variety of food
Value for money of food
Quality of coffee
Value for money of coffee
Variety of coffee
Speed of service
Friendliness of serving staff
Availability of seating
Cleanliness of café and its surrounds
Atmosphere of the café