Marketing Research Demak Motor

Topics: Marketing, Internal combustion engine, Torque Pages: 2 (427 words) Published: March 26, 2011
2.2 Problem statement
Demak Motor group has produced various types of motorcycle in the market to the customers. Thus, to this date Demak Motor group facing some problem that we need to verified such as product acceptance toward consumer, price acceptance towards consumer, quality acceptance towards consumer and customer satisfaction of using Demak Motor. In our research we are reviewing the problem that Demak Motor are facing in order to improve this brand and to increase the acceptance toward consumer. 2.2.1 Lower acceptance by consumer

Demak Motor have a lower acceptance from consumer because Demak Motor are lesser know brand. Moreover this brand is expensive in term of service and changing the spear part. Besides that, there are numerous of complaint by the consumer that have bought the product brand which the Demak Motor cause many problem such as engine quality, the gear break, unavailable spare part and many more. Moreover, the design of the product is not attractive and some of its types of product imitated other motorcycle brand such as Yamaha and Honda. 2.2.2 Lower price toward consumer

Demak Motor also offered a lower price in selling their motorcycle to the customer. However, there are very expensive price when replacement the motorcycle spare part compared to other brand. 2.2.3 Lower quality toward consumer

The architecture of the engine is base on the 80’s design, which seems to be Honda Hawk 125cc local made but with poor quality. The engine is made by China companies with blueprinting from Japan but ended with poor material quality. The horsepower and the torque produced are lesser than similar engine capacity, and some worse than other brand motorcycle. Besides that, Demak Motor is imitation product because its look alike the Yamaha LC for Demak EvoZ and Yamaha Lagenda for Demak RevZ. Moreover, the part also easy to break, parts unavailable in the market, expensive to have replacement of the product, lack of design, and also not save to use....
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