Marketing Research

Topics: Retailing, Marketing, Shopping mall Pages: 6 (1506 words) Published: July 15, 2010

NVISON Technologies
SWOT and Market Analysis of Pricer ESL system service provider

Retail industries are growing and want more efficient in displaying their goods in the shelf and so the Electronic Shelf Label are in demand to satisfy the consumer demand and wants retailer to be ahead on in this competitive world. To give best and add more new features to give more and best information to their customers Pricer partners always wants more from their ESL system. Pricer holds the majority in the world for manufacturing and selling of Pricer ESL system but buyers always wants an expert who gives best services for the Pricer ESL system. The SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in the electronic shelf label servicing industry. SWOT ANALYSIS

Pricer is the leader in the world market by manufacturing ESL system. Customer of pricer ESL system wants more from the ESL system. Less no. of Pricer ESL system services provider.
No. of Pricer ESL system users increase.
Retail industry growing day-by-day.

New Entrant in the market.
New competitor in the market.
Fast changing technology.

Expertise in Pricer ESL software.
Educational/work background (IT and software).
Cost competitive service.

Limited target market (pricer ESL partners)
Limited resources.
Low market visibility.


Pricer is the leader in the world market by manufacturing ESL system ESL technology is widely known in the world. ESL system is widely captured by pricer and the presence of ESL is felt in the retail industry. With 60% market share worldwide of Pricer ESL system and partners include continent of Africa, America, Asia-Pacific and Europe. And being expertise in the Pricer ESL software the scope for ESL services is inevitably required by the Pricer partners.

Citation :( About pricer, Introduction of Pricer, Website: -

Customer of pricer ESL system wants more from the ESL system By providing more features to the present pricer ESL system we make customers satisfied and pricer partners also fetch more profit and make permanent customer for their business. By providing more insight into the system and helping out pricer partner make the business work.

Less no. of Pricer ESL system services provider
As there is only few no. of company who provided services to the pricer ESL system. The scopes for providing services to the Pricer ESL system is more and while worked with Pricer ESL software in past give us add on advantage with the rest of the competitor in the market.

No. of Pricer ESL system users increase
Market share of pricer ESL system is more than 60% as the data show that there is tremendous scope for the services from the pricer partners. And to get avail the service there is not much better option for the customer other than us...

Retail industry growing day-by-day
As the retail industry are growing and the future of retail industry is surely promising with the giant in retail like Wal-Mart presence their felt across the countries. The retail chains are expanding globally, opening stores in emerging markets and in countries with thriving economies. We see that the demand for more retail store is an opportunity for our company to give Pricer ESL services across the world. Citation: -—wal-mart-to-expand-other-retailers-wary (Wal-Mart to expand; other retailers wary. Retail giant plans to open 35-40 more supercentres in 2010, creating 6,500 jobs)


New Entrant in the market.
As we are new in the market our presence are not yet felt by the pricer partners. Pricer partners may not want to take our service due to fear of the unknown. Other factor that may prevent pricer partners is to get service from a new company will realize them whether it is right to...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • marketing Essay
  • Marketing Intelligence Research Paper
  • Business Research in Property Management Essay
  • Jcpenny Research Proposal Essay
  • Second Cup Research Essay
  • Essay about The Coop Marketing Research
  • International Marketing Research Essay

Become a StudyMode Member

Sign Up - It's Free