Marketing Research

Pages: 10 (2461 words) / Published: Jul 14th, 2013
|Assessed Coursework for |
| |
|German Graduate School of Management & Law |
|MBA13 |

Student details:

Student Number:

0050_1200874

Title of course work: Managerial Reflection Paper

Module details:

Module Title: Managing and Leading in Organisations

Module Leader: Markus Vodosek PhD

Submitted by: Alexander Braunbeck

Date of Submission: 21.05.2013

Inhalt

Class 1 strategic design perspective: 2
Class 2 political and cultural perspective: 3
Class 3: Building and Using Social Networks 4
Class 4: Creating Effective Motivation and Reward Systems 4
Class 6: Emotions in organizations 5
Class 7: Managing Diversity 6
Class 8: Organizational Change 7
Class 9: Teams in organizations 7
Class 11: Negotiation and conflict resolution 8
Class 12: Leadership 9

Class 1 strategic design perspective:
I work for the small engine components division of Mahle (PC2) as an engineer in the research and development department (R&D). There was a change from functional to product division structure. This was the beginning of a transition. The customer started to overtake the development of the products. As a result, he built up own know-how whereas PC2 concentrated on the industrialization. One reason for this was the missing know how transfer from the other R&D departments of Mahle. Despite the products are very similar PC2 could not benefit from innovations of the automotive divisions. Effective linking mechanisms were missing. Within PC2 the

You May Also Find These Documents Helpful

  • Marketing Research
  • Marketing Research
  • Marketing Research
  • Marketing Research
  • marketing research
  • Marketing Research
  • Marketing Research
  • marketing research
  • Marketing Research
  • Marketing Research