Marketing Research
For MARKETING MANAGEMENT – FINAL PAPER
Contents of the Marketing Plan: * Cover Page * Table of Contents * Acknowledgement * Company Title / Owner / type of Business 1.0 Company Description * Organizational Structure/ Control 2.0 Strategic Focus and Plan 3.1 Company’s Mission Statement 3.2 The Company’s Goal/ Objectives 3.3 Core Competency and Sustainable Competitive Advantage 3.0 Situation Analysis 4.4 SWOT Analysis 4.5 Industry Analysis 4.6 Company Analysis 4.7 Customer Analysis * Where do they Purchase? * When do they Purchase? * Why potential customers don’t purchase? 4.0 Product – Market Focus 5.8 Developing a strategic Focus 5.9 Marketing Goals and Objectives 5.10 Target Market 5.11 Company position in the market 5.0 Market Program 6.12 Product Strategy 6.13 Pricing Strategy 6.14 Location Strategy 6.15 Promotion Strategy 6.0 Marketing Implementation Analysis 7.0 Financial Data and projection
ADAMSON UNIVERSITY-GRADUATE SCHOOL
San Marcelino St. Malate, Manila
A MARKETING PLAN FOR
NATIONAL PANASONIC CORPORATION
A Course Requirement for
MARKETING MANAGEMENT – MS MKTG 205
By:
VALERIANO CARANDANG LIMBAUAN, JR
Submitted to:
(Name of Professor)
Date Submitted:
Company Description
The National Panasonic Corporation is a leader in the appliance manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly.
This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made
Contents of the Marketing Plan: * Cover Page * Table of Contents * Acknowledgement * Company Title / Owner / type of Business 1.0 Company Description * Organizational Structure/ Control 2.0 Strategic Focus and Plan 3.1 Company’s Mission Statement 3.2 The Company’s Goal/ Objectives 3.3 Core Competency and Sustainable Competitive Advantage 3.0 Situation Analysis 4.4 SWOT Analysis 4.5 Industry Analysis 4.6 Company Analysis 4.7 Customer Analysis * Where do they Purchase? * When do they Purchase? * Why potential customers don’t purchase? 4.0 Product – Market Focus 5.8 Developing a strategic Focus 5.9 Marketing Goals and Objectives 5.10 Target Market 5.11 Company position in the market 5.0 Market Program 6.12 Product Strategy 6.13 Pricing Strategy 6.14 Location Strategy 6.15 Promotion Strategy 6.0 Marketing Implementation Analysis 7.0 Financial Data and projection
ADAMSON UNIVERSITY-GRADUATE SCHOOL
San Marcelino St. Malate, Manila
A MARKETING PLAN FOR
NATIONAL PANASONIC CORPORATION
A Course Requirement for
MARKETING MANAGEMENT – MS MKTG 205
By:
VALERIANO CARANDANG LIMBAUAN, JR
Submitted to:
(Name of Professor)
Date Submitted:
Company Description
The National Panasonic Corporation is a leader in the appliance manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly.
This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made
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