Marketing Quiz-Chapter Two

Topics: Rationality, Rational choice theory, Consumer Pages: 6 (599 words) Published: August 3, 2014
Question 1
1 out of 1 points

People and consumers play different ______ depending on the situation.
Selected Answer:Roles

Question 2
1 out of 1 points

Hidden cameras in Publix can observe consumers without provoking ____
Selected Answer:The Hawthorne effect

Question 3
1 out of 1 points

What is the relative customer profile variable: If the price was right, would you buy this car today?
Selected Answer:buyer readiness stage

Question 4
1 out of 1 points

As a result of bounded rationality we exhibit _____
Selected Answer:Ethnocentrism

Question 5
1 out of 1 points

Let 1=Think, 2=Do and 3=Feel. Which model presents the emotional consumer?
Selected Answer:3 2 1

Question 6
1 out of 1 points

Based on the emotional model of consumer behavior, most of our thought are to __________ our emotions.
Selected Answer:Rationalizations

Question 7
1 out of 1 points

What is the relative customer profile variable: I am aware of the car SEAT.
Selected Answer:evoked set

Question 8
1 out of 1 points

Let 1=Think, 2=Do and 3=Feel. Which model presents the rational consumer?
Selected Answer:1 3 2

Question 9
1 out of 1 points

What is the relative customer profile variable: It is difficult to own a car in Manhattan (no parking). There are more local stores. More competition and better prices exist in the suburbs.
Selected Answer:density

Question 10
1 out of 1 points

What is the relative customer profile variable: You get a special price as a first time user.
Selected Answer:user status

Question 11
1 out of 1 points

I believe that the readers of the National Inquirer are "weird" because of my ____
Selected Answer:Bounded rationality

Question 12
1 out of 1 points

What is the relative customer profile variable: AIO (Activities, Interests, Opinions)
Selected Answer:life style

Question 13
1 out of 1 points

The behavior of choosing a predetermined solution regardless of the problem is explained by
Selected Answer:Garbage can theory

Question 14
1 out of 1 points

What is the relative customer profile variable: A Hummer covers for my inadequacies. culture
Selected Answer:motives

Question 15
0 out of 1 points

What is the relative customer profile variable: Singles buy more nice clothing, married with children buy more diapers. Family life cycle
Selected Answer:life style

Question 16
1 out of 1 points

Which one is NOT a problem in obtaining accurate data from consumers?
Selected Answer:Consumer inattention

Question 17
1 out of 1 points

What is the relative customer profile variable: Frequent flier miles.
Selected Answer:Loyalty status

Question 18
1 out of 1 points

What is the relative customer profile variable: I like Volvo. I do not like KIA. values
Selected Answer:attitudes

Question 19
1 out of 1 points

Because of bounded rationality ..

Most ideas sound stupid

We get stuck in time isolation

We develop egocentrism

All of the above

None of the above

Selected Answer:All of the above

Question 20
1 out of 1 points

What is the relative customer profile variable: Toothpaste will make my teeth clean and give me sex appeal. Or, it will prevent tooth decay and prolong youth.
Selected Answer:benefits

Question 21
1 out of 1 points

The problem Freud's theory presents when we try to obtain an accurate picture of consumer motivations is ...
Selected Answer:Consumers are not aware why they buy things

Question 22
1 out of 1 points

What is the relative customer profile variable: Regular cake $20, wedding cake $300.
Selected Answer:occasions

Question 23
1 out of 1 points

What is the relative customer profile...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Marketing Management Quiz Chapter 8
  • Chapter Two quiz Essay
  • Chapter Two Essay
  • Chapter Quiz Essay
  • Chapter 3-5 Quiz Research Paper
  • Chapter Quiz Essay
  • Chapter Two Essay
  • Marketing Quiz Essay

Become a StudyMode Member

Sign Up - It's Free