Marketing Questionnaire

Questionnaire on
Portable Gaming Devices

Dear participants,
We are a group of university students working on a project for consumer behaviour research about portable gaming devices in Hong Kong. All information will be kept confidential and only be used for academic purposes.

Please put a “(” in the corresponding □

1. Have you ever purchased / owned a PSP / NDS? □ Yes □ No (This is the end of the questionnaire. Thank you for your participation.)

2. Which of the following portable gaming device(s) do you own / have you bought before? (You can put more than one “(”.) □ PSP □ NDS

3. Gender □ Male □ Female

4. Which age group are you in? □ 10 or below □ 11 – 15 □ 16 – 20 □ 21 – 25 □ 26 – 30 □ 31 or above

5. I have compared different portable gaming devices.

|Disagree |1 |2 |3 |4 |5 |6 |7 |Agree |
| |□ |□ |□ |□ |□ |□ |□ | |

6. I usually pay attention to ads (banner, print Ads, magazines, webpage) for portable gaming devices.

|Disagree |1 |2 |3 |4 |5 |6 |7 |Agree |
| |□ |□ |□ |□ |□ |□ |□ | |

7. I usually spend some time and effort deciding which portable gaming device I should purchase.

|Disagree |1 |2 |3 |4 |5 |6 |7 |Agree |

| |□ |□ |□ |□ |□ |□ |□ | |

8. I usually consider many factors before purchasing a portable gaming device.

|Disagree