Marketing Project : Tata Photon
Table of Contents
INTRODUCTION 3
BRAND AND PRODUCT BACKGROUND: 4
TATA PHOTON: 4
Features of Tata Photon+ 4
Services of Tata Photon 5
SITUATION ANALYSIS: 6
TOP COMPETITORS 7
MARKETING OBJECTIVES: 8
MARKETING ANALYSIS & STRATEGY: 8
EQUITY INDEX/PRICE ANALYSIS: 10
INSIGHTS FROM MEDIA: 12
TVC I (Get Speed Get Time) 13
TVC II 14
MEDIA ANALYSIS AND RECOMMENDATIONS: 16
PACKAGING: 17
Who am I (Brand)? 17
What am I (Product)? 17
Why am I? 18
IMPLEMENTATION – BUDGET & PROJECTIONS: 20
TATA PHOTON NEW APPLICATIONS: 23
BIBLIOGRAPHY: 24
INTRODUCTION
Tata Teleservice is part of the Tata Group and is the owner of the product TATA PHOTON. Tata Teleservices spearheads the Group’s presence in the telecom sector. Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle.
The company acquired Hughes Telecom (India) Limited now renamed as Tata Teleservices Maharashtra) Limited in December 2002. With a total Investment of Rs 19,924 Crore, Tata Teleservices has created a Pan India presence spread across 20 circles that includes Andhra Pradesh, Chennai, Gujarat, J & K, Karnataka, Delhi, Maharashtra, Mumbai, North East, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W),Kerala, Kolkata, Madhya Pradesh and West Bengal.
Tata Teleservices’ bouquet of telephony services includes Mobile services, Wireless Desktop Phones, Public Booth Telephony and Wire line services.
Other services include value added services like voice portal, roaming, postpaid Internet services, 3-way conferencing, group calling, Wi-Fi Internet, USB Modem, data cards, calling card services and enterprise services. Some of the other products launched by the company include prepaid wireless desktop phones, public phone booths, new mobile handsets and new voice & data services such as BREW games, Voice Portal, picture messaging etc
KEY POINTERS:
INTRODUCTION 3
BRAND AND PRODUCT BACKGROUND: 4
TATA PHOTON: 4
Features of Tata Photon+ 4
Services of Tata Photon 5
SITUATION ANALYSIS: 6
TOP COMPETITORS 7
MARKETING OBJECTIVES: 8
MARKETING ANALYSIS & STRATEGY: 8
EQUITY INDEX/PRICE ANALYSIS: 10
INSIGHTS FROM MEDIA: 12
TVC I (Get Speed Get Time) 13
TVC II 14
MEDIA ANALYSIS AND RECOMMENDATIONS: 16
PACKAGING: 17
Who am I (Brand)? 17
What am I (Product)? 17
Why am I? 18
IMPLEMENTATION – BUDGET & PROJECTIONS: 20
TATA PHOTON NEW APPLICATIONS: 23
BIBLIOGRAPHY: 24
INTRODUCTION
Tata Teleservice is part of the Tata Group and is the owner of the product TATA PHOTON. Tata Teleservices spearheads the Group’s presence in the telecom sector. Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle.
The company acquired Hughes Telecom (India) Limited now renamed as Tata Teleservices Maharashtra) Limited in December 2002. With a total Investment of Rs 19,924 Crore, Tata Teleservices has created a Pan India presence spread across 20 circles that includes Andhra Pradesh, Chennai, Gujarat, J & K, Karnataka, Delhi, Maharashtra, Mumbai, North East, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W),Kerala, Kolkata, Madhya Pradesh and West Bengal.
Tata Teleservices’ bouquet of telephony services includes Mobile services, Wireless Desktop Phones, Public Booth Telephony and Wire line services.
Other services include value added services like voice portal, roaming, postpaid Internet services, 3-way conferencing, group calling, Wi-Fi Internet, USB Modem, data cards, calling card services and enterprise services. Some of the other products launched by the company include prepaid wireless desktop phones, public phone booths, new mobile handsets and new voice & data services such as BREW games, Voice Portal, picture messaging etc
KEY POINTERS: