marketing project on smartphones
Smartphone Industry
Vendor Positioning Report
Version 6.0
November 9, 2013 1:
GEMBA 2013
Team 6: Kapil, Nikolay, Yelzhan, Giri & Sunil
Table of contents
1.0 Executive Summary
Mobile and wireless is one of the fastest growing industries today and is expected to continue to be the technology catalyst in the coming years as well. At the center of this booming growth are smartphones. Rapid technological innovation and strict customer demand have made this industry one of the most competitive as well as one of the most lucrative.
Smartphone sales are rising all over the world and first time it has outplaced the sales of feature phone. The expected growth of wireless data traffic from 2012 to 2015 as predicted from Cisco systems Inc. will increase by 2600% & expected investment by US firms in the 4G market from 2012 to 2016 is $53 billion.
The smartphone industry is set to change in 2013. Emerging Asia–Pacific will receive more smartphone shipments than Europe and North America combined in 2012. The smartphone market is changing from an elitist high-end device pool to a segmented mass-market ocean of handsets.
Smartphones are continuing to expand in capabilities and reliability alike. Mobile devices are changing the way enterprises do business, allowing for a more remotely accessible workforce. The mobile ecosystem is a huge factor in the success or failure of a smartphone platform. Currently, Apple’s iOS and Google’s Android are dominating the market. However, Microsoft’s Windows Phone is looking to rebound to a competitive position after partnering with Nokia.
The major trend in the Smartphone industry is the emergence of Huawei, ZTE and Lenovo among the leading smartphone vendors. A year ago it was common to see previous market leaders Nokia, BlackBerry and HTC among top five but Huawei and ZTE have made significant strides to capture new users with their new devices running on Android operating
Vendor Positioning Report
Version 6.0
November 9, 2013 1:
GEMBA 2013
Team 6: Kapil, Nikolay, Yelzhan, Giri & Sunil
Table of contents
1.0 Executive Summary
Mobile and wireless is one of the fastest growing industries today and is expected to continue to be the technology catalyst in the coming years as well. At the center of this booming growth are smartphones. Rapid technological innovation and strict customer demand have made this industry one of the most competitive as well as one of the most lucrative.
Smartphone sales are rising all over the world and first time it has outplaced the sales of feature phone. The expected growth of wireless data traffic from 2012 to 2015 as predicted from Cisco systems Inc. will increase by 2600% & expected investment by US firms in the 4G market from 2012 to 2016 is $53 billion.
The smartphone industry is set to change in 2013. Emerging Asia–Pacific will receive more smartphone shipments than Europe and North America combined in 2012. The smartphone market is changing from an elitist high-end device pool to a segmented mass-market ocean of handsets.
Smartphones are continuing to expand in capabilities and reliability alike. Mobile devices are changing the way enterprises do business, allowing for a more remotely accessible workforce. The mobile ecosystem is a huge factor in the success or failure of a smartphone platform. Currently, Apple’s iOS and Google’s Android are dominating the market. However, Microsoft’s Windows Phone is looking to rebound to a competitive position after partnering with Nokia.
The major trend in the Smartphone industry is the emergence of Huawei, ZTE and Lenovo among the leading smartphone vendors. A year ago it was common to see previous market leaders Nokia, BlackBerry and HTC among top five but Huawei and ZTE have made significant strides to capture new users with their new devices running on Android operating