Marketing Products

Topics: Marketing, Brand, Day care Pages: 11 (3869 words) Published: January 15, 2014
Marketing Strategies
Glenda Higgins
Marketing 500
June 16, 2013
Dr. Adina Scruggs
Strayer University

Introduction
Marketing Strategy is defined as a marketing plan designed to achieve marketing objectives. A Marketing Strategy combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of a marketing plan (http://www.businessdictionary.com/definition/marketing-strategy.html). According to Forbes Magazine, there are four key marketing strategies from the startup world: Be purposeful. This means there should be a purpose for what your company, what

Executive Summary
A Brighter Day Childcare and Learning Facility is a full service facility that provides childcare and educational services to children from infant to twelve years of age. A Brighter Daycare and Learning main focus is offer those single, two-parent household families who are willing to pay to have their children in a facility that offers care, education, development, and enhance special skills to prepare them for the next educational stage. A Brighter Day Childcare and Learning Facility were established by Glenda Higgins in 2013. After working and managing different childcare facilities and being behind the scenes on how many childcare facilities and their practices work, I decided that I wanted that I no longer wanted to work for a facility, but branch off and open my own facility because of my special love for children and those parents who want their children in a stable, inexpensive facility that will provide care and education.

A Brighter Day Childcare and Learning Facility is a full service facility that provides childcare and educational services to children from infant to twelve years of age. A Brighter Daycare and Learning main focus is offer those single, two-parent household families who are willing to pay to have their children in a facility that offers care, education, development, and enhance special skills to prepare them for the next educational stage.

A Brighter Day Childcare and Learning Facility will provide care and transportation services for children who attend public and private school, in addition the facility provides extended care to those parents who work after hours. Through our highly educated, trained staff, children will learn through observation, involvement, and from our direction. Our teachers want to prepare children for the next stage in their educational journey and through our Alpha Beta Program, children will learn those basic skills whether it be math, reading, science, etc. Your child is our child and we want them to experience a positive and home-like setting when they are with us. Business Motto:

“Your child is our child and inventing a way children can learn and be care for in a home-like atmosphere is the main focus of our facility.” Objectives
1.Identify the correct market of business
2.Determine what they look for in a daycare center
3.Communicate our value position in the market
4.Assess the daycare’s position in the market
5.Assess the effectiveness of promotional Strategy
6.Attract other closer market segments
7.Increase equity of customers
Mission
A Brighter Day Childcare and Learning Facility is committed in developing a unique, fun, and innovative way of learning. Through our leadership and passion we will, 1.Provide a safe, caring, and loving environment that promotes education and development. 2.Develop lifelong relationships, create family solutions, and enhance the quality of life for our families. 3.Provide a fun, challenging work environment that fosters teamwork, inspiration, and encouragement. 4.Provide superior support and service...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing Plan Essay
  • Marketing Essay
  • Marketing and Sales Plan Research Paper
  • Essay about Marketing and Product
  • Essay on marketing research
  • Essay on Assessing the Marketing Mix of a selected Day Care Center: Introduction
  • Marketing Skin Care Product Essay
  • Marketing P1 P2 M1 D1 Essay

Become a StudyMode Member

Sign Up - It's Free