Assignment #2: Marketing Products
Michelle G. Rolle
Dr. David Holness
May 1, 2012
Write a four to five (4-5) page paper in which you:
1. Discuss the type of product the company will offer and identify its primary characteristics.
Late Night Wings and Things’ product offering will include food, dessert and beverages. The concise menu items include fish, chicken, fries, a dessert and beverages, offered in combo baskets and ala carte. The chicken selections will include whole wings, buffalo/sweet-hot, lemon pepper and ranch wings. The fish selections will include tilapia, catfish and whiting. French fries or sweet potato fries will be the sole side item to go with the other entrees. The methods of preparation for the items will be both deep fried and oven-baked. The primary common characteristics of the product are that they are fresh, made to order, robustly seasoned, reasonably priced soul food, that serves a delightful alternative to Wendy’s , Taco Bell and McDonald’s. 2. Discuss the service component of the product and how it will be used to enhance the product.
One of the primary service components of Late Night Wings & Things are the hours of operation. By offering extended hours, Late Night Wings & Things will quickly become the first thought and first stop to satisfy late night cravings with down home good comfort foods. Another important service component of LNW&T will be our locality. Late Night Wings & Things will be strategically located within a 1 mile radius of any major interstate exit while still be readily accessible by the community residents in which the restaurant will serve. The combination of convenience and accessibility will set our eatery above the typical fast food restaurant drive in style that closes after a particular time. Lastly, another very important service component will be our very competitive pricing. At Late Night Wings & Things, we made sure to...
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