marketing principles

Topics: Marketing, Strategic management, Product differentiation Pages: 10 (4822 words) Published: October 31, 2014

Table of Contents
TOC \o "1-3" \h \z \u Vision: PAGEREF _Toc354739170 \h 4Marketing Objective: PAGEREF _Toc354739171 \h 4SWOT Analysis: PAGEREF _Toc354739172 \h 5Strengths: PAGEREF _Toc354739173 \h 5Weakness: PAGEREF _Toc354739174 \h 6Opportunities: PAGEREF _Toc354739175 \h 6Threats: PAGEREF _Toc354739176 \h 7PEST Analysis: PAGEREF _Toc354739177 \h 8Political Factors: PAGEREF _Toc354739178 \h 8Economic Factors: PAGEREF _Toc354739179 \h 8Sociocultural Factors: PAGEREF _Toc354739180 \h 9Technological Factors: PAGEREF _Toc354739181 \h 9Porter’s Five Forces: PAGEREF _Toc354739182 \h 101.Potential of New Entrants into Industry: PAGEREF _Toc354739183 \h 112.Threat of Substitute Product: PAGEREF _Toc354739184 \h 113.Bargaining Power of Suppliers: PAGEREF _Toc354739185 \h 114.Bargaining Power of Customers: PAGEREF _Toc354739186 \h 115.Competition in the Industry: PAGEREF _Toc354739187 \h 11SEGMENTATION TARGETING AND POSITIONINING PAGEREF _Toc354739188 \h 12Segmentation PAGEREF _Toc354739189 \h 12Geographic segmentation PAGEREF _Toc354739190 \h 13Demographic segmentation PAGEREF _Toc354739191 \h 14Behavioral segmentation PAGEREF _Toc354739192 \h 15Psychological segmentation PAGEREF _Toc354739193 \h 15Targeting PAGEREF _Toc354739194 \h 16Positioning PAGEREF _Toc354739195 \h 17OBJECTIVE AND STRATERGY PAGEREF _Toc354739196 \h 18Objective PAGEREF _Toc354739197 \h 18Strategy PAGEREF _Toc354739198 \h 18BCG Matrix PAGEREF _Toc354739199 \h 19Ansoff Matrix PAGEREF _Toc354739200 \h 20Product PAGEREF _Toc354739201 \h 22Price PAGEREF _Toc354739202 \h 22Place PAGEREF _Toc354739203 \h 23Promotion PAGEREF _Toc354739204 \h 23Budgets PAGEREF _Toc354739205 \h 24Sales budget PAGEREF _Toc354739206 \h 24Production budget PAGEREF _Toc354739207 \h 25Marketing budget PAGEREF _Toc354739208 \h 25Conclusion ……………………………………………………………………………………………………………………………….28 Reference ………………………………………………………………………………………………………………………………..29

Table of Figures:
TOC \h \z \c "Figure" Figure 1: SWOT Analysis PAGEREF _Toc354738915 \h 4Figure 2: PEST Analysis PAGEREF _Toc354738916 \h 7Figure 3: Porters Five Forces PAGEREF _Toc354738917 \h 9Figure 4: BCG Matrix PAGEREF _Toc354738918 \h 18Figure 5: Ansoff Matrix PAGEREF _Toc354738919 \h 19 Table of Figures:

TOC \h \z \c "Table" Table 1: Sales Nestle Cereal PAGEREF _Toc354738935 \h 12Table 2: Sales PAGEREF _Toc354738936 \h 14Table 3: Sales Budget PAGEREF _Toc354738937 \h 23Table 4: Production Budget PAGEREF _Toc354738938 \h 24Table 5: Marketing Budget PAGEREF _Toc354738939 \h 24 Vision:“Pioneering science-based nutritional solutions to deliver Improved personalized health care for people with medical conditions.” With pioneering, we mean innovative, persistent, passionate, novel, leading, exploring new territories and new ways. With science-based nutritional solutions, we mean solutions based on nutrition, but also including devices, diagnostics and services for “individuals”, caregivers and health care professionals. With personalized health care, we mean embarking on a care journey tailored for the individual and the caregivers, taking a holistic, individualized and human approach covering prevention and disease modification. With better health outcome, we mean improved quality of people’s lives in a cost-competitive manner. Marketing Objective:“Increase the revenue generated by Nestle cereal products.” The revenue of nestle cereal was increased by 12% as in the year 2012. Hence, our cereal marketing efforts over the year 2013 will be focused on a local level through various promotions. We intend to increase the revenue generated through our cereals by 15% through attracting more customers through campaigns and advertisements. SWOT Analysis:

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Figure SEQ Figure \* ARABIC 1: SWOT Analysis
Strengths:Parent support:
Has a strong support from its parent company, which is the world's largest processed food and beverage company, with a presence in almost every country. The company has access to the parent's hugely...
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