Marketing Principles

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Topics: Marketing
REGENT COLLEGE
BTEC Higher National Certificate in Business Assignment Brief

Unit Number: Unit Title:

4 Marketing Principles

BTEC Higher National Diploma in Business

Unit 4: Marketing Principles Assignment Cover Sheet

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Unit 4: Marketing Principles Regent College

BTEC Higher National Diploma in Business

Learning Outcomes and Criteria covered by this Assignment
Summary of learning outcomes

To achieve this unit a learner must:

1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation, targeting and positioning 3. Understand the individual elements of the extended marketing mix 4. Be able to use the marketing mix in different contexts. Outcomes LO1 Understand the concept and process of marketing
LO2 Be able to use the

On successful completion of this unit a learner will: LO 1.1 explain the various elements of the marketing process LO 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation LO 2.1 show macro and micro environmental factors which influence marketing decisions LO 2.2 propose segmentation criteria to be used for products in different markets LO 2.3 choose a

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