Marketing Principles
REGENT COLLEGE
BTEC Higher National Certificate in Business Assignment Brief
Unit Number: Unit Title:
4 Marketing Principles
BTEC Higher National Diploma in Business
Unit 4: Marketing Principles Assignment Cover Sheet
Assignment No:
.............................................
I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising.
Name:
...............................................................................................................
Registration No:
.............................................
Signature:
.............................................
Date:
.............................................
(Your work will not be accepted without a signed copy of this authentication.)
2
Unit 4: Marketing Principles Regent College
BTEC Higher National Diploma in Business
Learning Outcomes and Criteria covered by this Assignment
Summary of learning outcomes
To achieve this unit a learner must:
1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation, targeting and positioning 3. Understand the individual elements of the extended marketing mix 4. Be able to use the marketing mix in different contexts. Outcomes LO1 Understand the concept and process of marketing
LO2 Be able to use the
On successful completion of this unit a learner will: LO 1.1 explain the various elements of the marketing process LO 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation LO 2.1 show macro and micro environmental factors which influence marketing decisions LO 2.2 propose segmentation criteria to be used for products in different markets LO 2.3 choose a
BTEC Higher National Certificate in Business Assignment Brief
Unit Number: Unit Title:
4 Marketing Principles
BTEC Higher National Diploma in Business
Unit 4: Marketing Principles Assignment Cover Sheet
Assignment No:
.............................................
I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have read and understood the Plagiarism and Collusion section provided with the assignment brief and understood the consequences of plagiarising.
Name:
...............................................................................................................
Registration No:
.............................................
Signature:
.............................................
Date:
.............................................
(Your work will not be accepted without a signed copy of this authentication.)
2
Unit 4: Marketing Principles Regent College
BTEC Higher National Diploma in Business
Learning Outcomes and Criteria covered by this Assignment
Summary of learning outcomes
To achieve this unit a learner must:
1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation, targeting and positioning 3. Understand the individual elements of the extended marketing mix 4. Be able to use the marketing mix in different contexts. Outcomes LO1 Understand the concept and process of marketing
LO2 Be able to use the
On successful completion of this unit a learner will: LO 1.1 explain the various elements of the marketing process LO 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation LO 2.1 show macro and micro environmental factors which influence marketing decisions LO 2.2 propose segmentation criteria to be used for products in different markets LO 2.3 choose a