Marketing Principle Quiz

Chapter 1 Question 1 | 1 out of 1 points | | For many years, Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap—and not as a cleansing product that could provide other benefits as well. When it came to Ivory soap, P&G focused on how well it made the soap and not on what customers wanted from a bar of soap. It had a _____ orientation. | | | | | Selected Answer: | a. production | Correct Answer: | a. production | Feedback: | The production orientation forces a company to build whatever it builds best, that is, whatever it has the experience and expertise in doing. | | | | |

Question 2 | 1 out of 1 points | | Redefining the business mission of a mattress manufacturer as “a good night’s sleep,” rather than stating the mission as “the manufacture of high-quality mattresses” will | | | | | Selected Answer: | b. help ensure the firm retains its focus on consumers and does not become preoccupied with its products and internal needs. | Correct Answer: | b. help ensure the firm retains its focus on consumers and does not become preoccupied with its products and internal needs. | Feedback: | The broader business mission of “a good night sleep” will stimulate innovation and creativity because not all sleep aids are mattresses. It will lead the company to further growth. | | | | |

Question 3 | 1 out of 1 points | | For an exchange to take place | | | | | Selected Answer: | a. there must be at least two parties involved. | Correct Answer: | a. there must be at least two parties involved. | | | | |

Question 4 | 1 out of 1 points | | Jacques Torres Chocolate is a factory and retail store. Its owner is willing to try to produce new products when his customers suggest them—such as chili-pepper-laced chocolate candy. His only condition is that when he adds new products, his customers have the final say on whether the product is of any