Marketing is a main function in any business. When we hear the word "marketing"? Some people think of advertisements or brochures, while others think of public relations. Marketing involves getting the right product at the right price, at right time, promoted using the right messages, media and sold in the right place. Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.At the core of effective marketing is the requirement to satisfy customers’ needs precisely. The closer the marketing mix of product, price, place and promotion are to customer requirements, the more likely it is that a business will be successful.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. The STP model is useful when creating marketing communications plans since it helps marketers to priorities propositions and then develop and deliver personalized and relevant messages to engage with different audiences.
Marketing Principles is the study of what people think, feel and do in and around Global market. involves getting the right product at the right price, at right time, promoted using the right messages, media and sold in the right place.. Therefore, Identify the Strength, Weakness, Opportunities and threats are very important. Marketing Principles knowledge also has a significant effect on the success of Marketing. This book takes the view that Marketing Principles is for