Marketing Plannning for Toyota Motor Vietnam

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INTRODUCTION

Toyota Motor Vietnam (TMV) was established on September 5, 1995 (official opening in October 1996). The total investment capital was 89.6 million USD based on the capital contribution of Toyota Motor Corporation (70%), Vietnam Engine and Agricultural Machinery Corporation - VEAM (20%) and KUO Singapore Pte.Ltd (10%). TMV focuses on three business fields, which are: Producing, assembling and selling Toyota vehicles; Repairing, maintaining and selling Toyota genuine parts; and Exporting auto parts. Products of TMV include: Hiace, Camry, Corolla Altis, Innova, Vios and Fortuner (Locally-produced models) and Cruiser, Hilux (Imported models). Joining the automobile market since its initial days, up to now, TMV has incessantly developed both in sales, production scale and labor force. The total sales of TMV have reached more than 145,000 units. The current number of employees is over 1,400 and other 2,000 employees working in its official dealers and dealer’s branches nationwide. Being one of the first automobile Joint Ventures appeared in Vietnam, TMV always makes efforts to be "Moving Forward" together with the working philosophy: "To customers, we always try our best with heart and deep gratefulness with “Customer first”; To partners, we always commit to be good leader in development progress; To employees, we always record and respect each individual’s efforts and contribution in our success."
The report below is conducted to assist Toyota Motor Vietnam have an overview of current Vietnam market and the company itself to keep developing and continue penetrating successfully in Vietnamese market.

CONTENT

Task 1

I. Appraise the processes and techniques that TMV can use for auditing the marketing environments.
The marketing environment surrounds and influences directly or indirectly on an organization’s capability to undertake its business. The external environment to the firm constitutes a large part of the marketing environment but it is not

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