Marketing Plane

Marketing plan of nestles or in other words, the marketing strategy that Nestle Company is adopting is going global. This implies that the company is trying to take its business to greater heights by establishing in other countries. The country that the company wishes to go expand its business is Kenya, an African country. The company is only intending to market the nestle ice cream product in Kenya since this market has not been utilizes well. This report is aimed at providing the best solutions for the company so as to be able to meet the company’s goals in the new market. In order to meet its objectives, this report will be divided into several parts that the business needs to adopt so as to be able to meet its objectives and subsequently develops a high sales volume for its.

Company Overview
To ensure you understand the Marketing plan of nestle, it is important to have an overview of Nestle company. The Nestle producing company is based in Sidney, Australia and has been in existence since the 1940’s. Its main area of concern has been the production of beverage products like ice cream, Cadbury, chocolate and dairy products. Although the company has been facing so many challenges since its inception in the 1940’s there has been a lot of concern and changes which the company has taken to remain always the best. The management of the company is a very intact team which constitutes a board of governors who are responsible for making the decision which are important for the company

Mission & Vision Statement The mission of the company since its inception is to provide the best Nestle products in the region by making sure that the quality of the products is researched before it is put to the market. With a lot of precision and seriousness, the company is aimed at meeting the needs of the customers by providing a variety of products which meet the demands of everyone in the country. Its vision is to become the best in the region and to make sure that it