Marketing Plan Proposal

Satisfactory Essays
Topics: Marketing
Marketing Channel Strategy for DAB Inc.
By
Keneetha Dabney
A Marketing Plan Proposal Presented in Partial Completion To

Dr. Jackson
Marketing Management: MKT 500
Strayer University
September 18, 2009

Introduction
According to Wikipedia, “A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process.” DAB Inc. will create a distribution or also know as channel strategy to convey our products. The role of DAB Inc. marketing channel according to Wikipedia, “is links producers to buyers, performs sales, advertising and promotion, influences stock and customizes profits, install, maintain, offer credit. A marketing channel can be as short as being direct from the vendor to the consumer or may include several inter-connected (usually independent but mutually dependent) intermediaries such as wholesalers, distributors, agents, retailers. Each intermediary receives the item at one pricing point and moves it to the next higher pricing point until it reaches the final buyer.”(Wikipedia)
Developing Strategy DAB Inc. works with various participants that add value to our services and products that customers will purchase through the value chain. A value chain According to Woods “is a series if interrelated, value-added, functions plus the structure of organizations performing them to get the right products to the right markets and customers at the right time place and price.” When implementing the chain for Total Well-Being Spa and Café we try to meet all demands to make our products available to customers. However there are some channel and logistical issues that occur when developing a channel strategy. According to (Wood p112)

Channel Issues
How do product, data, and money flow through the value chain, and how can participants



References: Wikipedia the Free Encyclopedia. Marketing Channel. Retrieved September 18, 2009. From http://en.wikipedia.org/wiki/Marketing_channel Woods, M. (2008). Marketing Plan Handbook MKT500.First Custom Edition. Upper Saddle River, New Jersey.

You May Also Find These Documents Helpful

  • Good Essays

    THE MARKETING PLAN PROPOSAL Getting started: The marketing plan is for either a new product/service and /or product service already in existence. Specifically it is an expansion upon the planning process described in chapter 2 and how it might be implemented. This is a group project. All of you would be a part of group working on Marketing Plan assignment. Each group will develop a marketing plan for some existing or planned profit oriented or non-profit business. I want one proposal per group…

    • 515 Words
    • 3 Pages
    Good Essays
  • Good Essays

    assessment) Presentation of e-Marketing Plan Proposal Weighting 20% Due in tutorials during your scheduled presentation time (from weeks 4 to 6). Sign up will occur at the week 2 tutorials. There are two (2) options for this assignment, which underpin Assignment Two (e-Marketing Plan) You can select which of the following two options best suits you based on what you would like to get out of this unit in terms of how you apply the theory and concepts learned. 1. Develop a plan for a company that is…

    • 794 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Proposal Plan

    • 1190 Words
    • 5 Pages

    HRM/595 January 14, 2012 Melissa Jackson Proposal Plan Part III The purpose for the organization Riordan Manufacturing is to stay put in a dynamic, self-motivated and energetic business environment. Riordan Manufacturing is a successful business looking to progress overall presentation and place the company for potential expansion. In order for this to follow through, a total rewards program needs to be created. The incentives and compensation plan, must connect with the goals of the organization…

    • 1190 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Proposal

    • 511 Words
    • 3 Pages

    James Cook University Brisbane LB 5202 Marketing Management Marketing Proposal on Online Marketing of Harvey Norman Name: Himanshukumar V Patel Student ID:12778693 Lecturer Name: Rod Williams Date: 7/04/2013 • Introduction: Computer and electronics is a booming industry with technology. Online market is growing day by day with many taking advantages to compare the best process available for products. Harvey Norman will need to embrace…

    • 511 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Proposal

    • 2579 Words
    • 11 Pages

    Marketing plan for Fruit juice home delivery service Group Q2 Arpan Srivastava Mukund Madhav Holani Praveen Agrawal Sarvesh Jayant Agnihotri Zeba Siddiqui Executive Summary We are trying to develop a marketing plan for door…

    • 2579 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Proposal

    • 3217 Words
    • 13 Pages

    New
York
Fries‐
Potato
 Noodle
 Table
of
Contents
 EXECUTIVE SUMMARY
 INTRODUCTION: THE COMPANY
 NEW PRODUCT IDEA CUSTOMER NEEDS AND WANTS TARGETED
MARKET
SEGMENT
 SWOT
ANALYSIS
 BRANDING
AND
POSITIONING
 PRICING
 PROMOTION
 PLACE
(MARKETING
CHANNEL)
 APPENDIX
 3
 4
 4 5 6
 6
 9
 11
 11
 14
 16
 
 
 
 
 
 2
 EXECUTIVE SUMMARY New York Fries (NYF) is a Canadian franchise that specializes in potato, in particular French fries and hot dogs. There are few issues with the company itself…

    • 3217 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Marketing Plan

    • 960 Words
    • 4 Pages

    The Marketing Audit The marketing audit has certain similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity, enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing, the marketing audit should be used…

    • 960 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing Plan

    • 5330 Words
    • 22 Pages

    Fitness4Life, Inc., Marketing Plan I. EXECUTIVE SUMMARY Fitness4Life, Inc., is a developing company that offers fitness facilities, trainers, and fitness wellness programs for corporations. It is in its second year of business and currently serving Houston-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Fitness4Life is providing their customers with a health care cost management program for employees…

    • 5330 Words
    • 22 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Plan

    • 3628 Words
    • 15 Pages

    LESSON: MARKETING MANAGEMENT TITLE: EDUCATION FOR INDUSTRY ASSIGNMENT TYPE: MARKETING PLAN SUPERVISOR: MUHSIN BAYIK ATTENDENCEES: DILEK BAYHAN ZEYNEP YENER Contents 1. Overview 3 1.1 Why and When a marketing plan is needed? 3 1.2 What is a marketing plan? 3 2. Executive Summary: Purpose and Mission 4 3. Project Schedule 5 4. Situation Analysis 5 4.1 Company Analysis 5 4.2 Current Products Analysis…

    • 3628 Words
    • 15 Pages
    Satisfactory Essays
  • Better Essays

    Marketing Plan

    • 1915 Words
    • 8 Pages

    - Table Of Contents - About the Company 1 Executive Summery 1 Our Mission 1 Our vision 1 Our goals 1 Our objectives 1 About The Product 2 Features and benefits 2 About the marketing plan 3 Environmental Analysis 3 Marketing strategy 4 S.W.O.T. analysis 4 About the Pricing 5 Expected sale 5 About the Promotion 6 promotion budget 6 About the Place 7 Direct Sales 7 References Error! Bookmark not defined. - About the Company ( SJR LLC. ) - Executive Summery Our company SJR LLC. Is a company that is…

    • 1915 Words
    • 8 Pages
    Better Essays