Preview

Marketing Plan on Smsung Galaxy-S

Powerful Essays
Open Document
Open Document
897 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Plan on Smsung Galaxy-S
Assignment on: Principles of Marketing
Course Code: (EIB-507)
Topic: Marketing Plan For SAMSUNG Smartphone “GALAXY-S”.

Prepared for: Md. Kamal Uddin Ph.D (Osaka University)
Associate Professor,
Dept. of International Business,
University of Dhaka

Prepared by: Md. Asif Jamal
ID: 80903059
Date of submission: 05/08/2010

Executive Summary
SAMSUNG is preparing to launch a new multimedia Smartphone- SAMSUNG GALAXY-S in a maturing market. Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA and others “GALAXY-S” can compete because this product offers a unique combination of features at a value-added price. SAMSUNG is targeting specific segments in the consumer and the business markets, taking advantage of opportunities indicated by higher demand for easy to use Smartphones with expanded communications, entertainment, softwares and storage facility. The primary marketing objective is to achieve first year BD market share of 5 percent wit unit sales of 5000. The primary financial objectives are to achieve first year sales revenue of BDT.235 million. Keep first year losses to less than BDT. 40 million and break even early in the second year.

Market Description:
SAMSUNG GALAXY-S’s market consists of consumer and business users who prefer to use a single device for communication, Social Networking, Information storage and exchange and entertainment on the go. Specific segments being targeted during the first year includes professionals, corporations, students, entrepreneurs and medical users. Purchases can choose between models based on several different operating systems, including systems from i-Phone, Palm, Microsoft and Symbian plus Linux variations. GALAXY-S licenses G-2 based systems because it less vulnerable to attack by hackers and viruses. With a mass storage becoming commonplace in the Smartphone market “GALAXY- S” is equipped with ultrafast 32 gigabyte internal hard drive and expandable up to 96 GB for information and entertainment

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Nowadays, smartphone become comme to everyone ,it become a needs even elderly may have one.Everyday you may see a situation that all people are using thire phone on chating with whatsapp, watching movie or playing some apps busily.I am going to introduce a product which being the trend and it may even transcend Iphone---Samsung galaxy S2 LTE version.…

    • 827 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    According to a variety of estimations by research companies, Sony Ericsson takes up about 8 percent share on the global market of mobile terminals in 2007 and keeps growing. Speaking of its actual position, it is placed fourth, at that the gap separating it from Nokia is substantial, while Motorola’s market share has been slowly growing thin due to negative factors and weakness of the portfolio (learn more in Motorola – strategy and vision, product line for 2007). Samsung is also developing in a relatively negative way in view of meager offer of inexpensive solutions for developing markets and scanty attention paid to carrier markets, so it is getting on a down streak.…

    • 443 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Samsung S4

    • 773 Words
    • 4 Pages

    * Mobile phone with handy features was trend some years back. But it has been overtaken by a new range of platform known as android. Samsung introduces a new range of android phones by Samsung S4, which make your life richer, simpler, and more fun. As a real life companion, the new Samsung GALAXY S4 helps bring us closer and captures those fun moments when we are together. Each feature was designed to simplify our daily lives. Furthermore, it cares enough to monitor our health and well-being. To put it simply, the Samsung GALAXY S4 is there for you.…

    • 773 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Marketing plan

    • 5521 Words
    • 23 Pages

    Smartphone: to keep position in the technology race and dominate the mobile market, Samsung launched the many kinds of smartphone with outstanding features. Many products of the new smartphone Samsung that are common within the consumers (S3 S4 Galaxy S2, Samsung Galaxy Note ...)…

    • 5521 Words
    • 23 Pages
    Good Essays
  • Good Essays

    Now, Samsung has been the number one choice for smart phones in the country. To gain this spot, from people’s favourite, Nokia, Samsung began offering a wide range of smart phones to its potential buyers. In addition to this, Samsung realized that the market was price-sensitive and offered these smart phones across a range of prices. This captured the buyers attention and everybody could now use a ‘Smartphone‘. Samsung continued to maintain this goodwill in the market with a slew of smart phones being introduced every year and backed up its adoption with hefty marketing budgets. As Samsung fought a global war with Apple over the patents and showcased new features for its high-end smart phones, the company gathered a following of its own in the country. Apple always had the reputation of being an elitist and expensive product. With the Android OS, Samsung brought in…

    • 1012 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Marketing Plan

    • 5416 Words
    • 22 Pages

    Lancôme is preparing to launch a new anti-aging cream concluding the perfect result of 10 years exploring in lab and be recommended as “A miracle elixir exists”, the Absolue L’Extrait, in Vietnam cosmetic market. Our product offers a competitively unique combination of the latest advanced technology in dermal stem cells and great beauty effects after testing and launching in other countries. We are targeting specific segments in the consumer and taking advantages of opportunities indicated by the huge demand for beauty in such a dynamic economic.…

    • 5416 Words
    • 22 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing plan

    • 4728 Words
    • 19 Pages

    Assignment topic as stated in the guidelines provided: Assignment 3 : Group Assignment - Developing a Marketing Plan…

    • 4728 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    shipments rising by 40 percent in 2013 to exceed the 1 billion unit threshold and $266 billion…

    • 5361 Words
    • 43 Pages
    Powerful Essays
  • Good Essays

    Apple_iphone_analysis

    • 6885 Words
    • 28 Pages

    Since the launch of the IBM Simon in 1993, smartphone technology has reached levels that until recent times had only been dreamed about. Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day.…

    • 6885 Words
    • 28 Pages
    Good Essays
  • Best Essays

    Facebook

    • 2279 Words
    • 10 Pages

    Apple Inc. (NASDAQ: AAPL, formerly Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers.…

    • 2279 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Samsung has proven to be a top competitor in the Android market and it’s all thanks to their most notable and profitable device to date, the Galaxy SIII (GS3) (“GS3 Brings record profits”). The GS3 makes organization and simplicity available at the touch of the screen. The phone boasts some awe-inspiring and exclusive technology, the likes of which have never appeared in a phone before now. Though not without its flaws, including a “sometimes” accurate voice controlled assistant (S-Voice) and an overheating battery, the GS3 is still an extremely capable smartphone loaded with user friendly features that are both smart and efficient.…

    • 872 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Good Eating Habits

    • 1600 Words
    • 7 Pages

    It’s been a few weeks and so it seems the dust has settled–if only a tad–on the great Android takeover of 2013. The business of regime change is a sobering one for Cupertino’s Apple. Yet Androids is just a tough nut to crack, and getting tougher with every update. Here are some back up with another comparison. This time the digital catfight will place Samsung’s Galaxy S4 in the squared circle against Apple’s tried and true iPhone 5. Each was surreptitiously bested by the HTC One, as both the GS4 and the iPhone 5 were myopically competing against each other–more or less. Apple only had its previous versions to compete against and Samsung was so busy watching Apple, that neither saw the 80lbs gorilla in the room.…

    • 1600 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Cell Phone Industry

    • 1007 Words
    • 5 Pages

    Forty years ago if a person mentioned the thought of a cell phone being an intricate part of daily routines for millions of people, it would be very hard idea to believe. Today, consumers have a choice to purchase a cell phone with different types, sizes, and colors. Because there are different choices of devices, there are different companies that provide these devices, hence creating competition to provide a better functional device. Mobile phone industry is not only developing in its hardware sector but the mobile phone software sector is where the development is being concentrated these days and the most phenomenal progress is in the mobile phone operating systems development (Ling, 2004). The two top operating systems that are sold today include Google’s Android operating system and Apple’s iOs. These companies not only try to take over the marketing and sales field but also the software field as well.…

    • 1007 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    The Nokia Lumia is a series of smartphones from Nokia first introduced in November 2011, all of which use the Windows Phone operating system. The Lumia name is derived from the partitive plural form of the word Lumi which means snow in the Finnish language. The key unique selling point is its slogan “exploring the world” which clearly differentiate the product from its competitors.…

    • 5361 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Throughout the years people have been chasing after key trends in technological development. In recent years, the advent of the smart phones industry is one of the spotlight trends of the digital world that bring many useful innovations along with it by releasing beneficial applications. ‘More than 114 million people in the US owned smartphones during the three months ending in July 2012, up 7% versus April 2012’, (comScore, September 4, 2012).…

    • 1105 Words
    • 5 Pages
    Good Essays

Related Topics