Marketing Plan on Smart Phone Business

Topics: Smartphone, Mobile phone, IPhone Pages: 8 (1788 words) Published: September 19, 2013
INDEX

* INTODUCTION 2 * AIM OF THE RESEARCH 3 * OVERVIEW OF SMART PHONE INDUSTRY 4

* HYPOTHESIS 5 * RESEARCH METHODOLOGY 6 * QUESTIONNAIRE 7-9 * FINDINGS 10-23 * FINAL INTERPRETATION 24 * BIBLIOGRAPHY 25

INTRODUCTION
We define “smart phone” as a mobile phone that offers advance capabilities such as web access and e-mails; runs complete operating system software and can run various “Apps” created by third party and features a larger screen and faster processor with more advanced computing capability and connectivity than the standard mobile phones.

From recent years the demand for smart phones has outpaced the rest of the ordinary mobile phone market.
Here in this research market survey technique of market research is used to reveal the buying behaviour and purchasing power of the consumer within particular area. This market survey technique is used to test the market segment for the potential smart phone users. Market survey is carried out the distributing set of questionnaires to the people observing and analysing the reliable data required for the preparation of sales and market strategies, which are vital components of the business plan.

AIM OF THE RESEARCH
Aim of the research is to collect, to analyse and interpret the business opportunities for opening a multi branded smart phone retail outlet in the area of Clayton . Here in this research survey we will going to access the business opportunities and competitors threat in the given area and also going to find out the people perception regarding the 4 P’s i.e product , price, place and promotion of the merchandise (smart phone) of the business venture.

OVERVIEW OF SMART PHONE INDUSTRY

The Smartphone market is among the largest and fastest growing markets in the world of consumer electronics. It is currently dominated by the iPhone and Android smart phones, with BlackBerry and Windows Phone at a distant 3rd and 4th position. Now that Apple has released the iPhone 5, arguably the biggest smart phone of the year with 5 million unit sold in the opening weekend, it’s time to take a look at the smart phone market and, more importantly, involved consumers. According to the infographic, 40% people own an Android smart phone, 23% use an iPhone, 5% are still using an outdated BlackBerry device and 3% are on Windows Phone. This reflects the data published by other market research firms. But that’s not the interesting bit. Android users are more than twice likely to shift to iPhone than vice versa: 22% of Android users plan to shift to iPhone in the next six months, whereas only 9% of iPhone owners intend to jump to Google’s Android platform in the same time period. 71% of people looking to shift to iPhone will be getting the iPhone 5, with 19% getting the iPhone 4S. Those of us who felt that the iPhone 5 will not sell too well because of its similarity in external design and overall user-experience to iPhone 4S will be surprised to know that 75% of current iPhone owners and 78% of iPhone 4S owners plan to buy an iPhone 5 within six months. One last figure I’d like to mention is related to the popular iPhone 4: it appears that the number of iPhone 4 users far exceeds any other iPhone with a 50%+ share.

HYPOTHESIS Hypothesis or theory for this business venture is that...

Bibliography: 1. BUSINESS RESEARCH METHODS

(William G. Zikmund)
2. MARKET RESEARCH
( Naresh Malhotra)
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