Marketing Plan on Single Product

Topics: Marketing, Competitor analysis, Market research Pages: 19 (3501 words) Published: April 14, 2011
Marketing plan


‘Carrot chips’
(A product of Bombay Sweets Bangladesh Ltd)

Nestle Bangladesh Ltd.
Gulshan Twr. 4th Fl., Plot 31 Rd. 53, Gulshan N C/A
Dhaka, 1212
880 02 988 1302

A Report


‘Apple chips’

Prepared by

Dipock Mondal

Table of Contents

Serial No.| Subject| Page|
| Executive Summary| I |
| Acknowledgement| II|
| Introduction| 1|
| Present Situation (Macro & Micro Environnent)| 1|
| Market Summary| 2|
| Target Market, Target Market Segment | 2-3|
| Market Needs| 3|
| SWOT Analysis| 4|
| Competition| 5|
| Marketing Strategy| 5|
| Positioning | 5|
| Marketing Mix Strategy: PRODUCT| 6|
| Marketing Mix Strategy: PRICE| 6|
| Marketing Mix Strategy: PLACE| 6|
| Marketing Mix Strategy: PROMOTION| 7|
| Marketing Research:| 8|
| Financial Projections| 8|
| Expenses Forecast:| 8|
| Sales Forecast:| 9|
| Break-even Analysis:| 10|
| Implementation Control| 10|
| Conclusion| 11|
| | 11|

Executive Summary

Nestlé Bangladesh Limited started its first commercial production in Bangladesh in 1994. In1998. Nestlé S.A. took over the remaining 40% share from our local partner when Nestlé Bangladesh became a fully owned subsidiary of Nestlé S.A. Nestlé Bangladesh's vision is to be recognized as the most successful food and drink company in Bangladesh, generating sustainable, profitable growth and continuously improving results to the benefit of shareholders and employees. It’s factory is situated at Sripur, 55 km north of Dhaka; the factory produces instant noodles, cereals and repacks milks, soups, beverages and infant nutrition products. Today Nestlé Bangladesh Ltd. is a strongly positioned organization. The company will continue to grow through our policy of constant innovation and renovation, concentrating on our core competencies and our commitment to high quality, with the aim of providing the best quality food to the people of Bangladesh. The company wants to launch a new type of chips in the market. It is totally different from the traditional chips. It is a high quality chips which will be harmless. In that product, there will have some special ingredients which will provide nutrition and which will be work as digester. So definitely, that product will be an exclusive product in the market. The target market of that product will be those who think that chips are harmful for health; those who have digesting problems; and the current users of the chips. Our chips will provide some exceptional tastes which will provide great pleasure. The chips will be sugarless so it will not be harmful for teeth. There will no chemical color in this chip. This is mainly a natural product which has no bad side effect.

After analyzing the market demand, we have seen that there is a demand in the market for this kind of product. And after SWOT analysis we have seen that the company has a great opportunity to enter in this business. Otherwise, there are a few risk involved this business. The product will be a very new product and there is chance of rejection by the market. The competition will also high. And if we succeed any large company can easily enter this market. Considering all the possible threats we can suggest the company that it will be profitable to enter this business because there are some positive sides of the product and the company is also strong. After estimating the cost and sales we can say that it will be profitable. So the higher authority should consider this marketing plan.


Thank you my course instructor Mrs. Momena Akter give us a topic “Marketing plan on single product” and start us to research this topic and assure me that he will help me interested. Then we start this...
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