marketing plan of a tourism company

Powerful Essays
Marketing and Sales Management MBA 750

Green Meadows Travel and Tourism
< Marketing Plan>

Dr. Mamoun Akroush

1- Executive Summary and brief history

Green Meadows Travel & Tourism founded in 1995 under the ownership of Naori Group, it is a multiple function company offering a wide range of travel and tourism related services using two different business modules; by which it provides services to the public on behalf of suppliers such as airlines, car rentals, hotels, and package tours. In addition, they use their vast inventory of travel products to supply other travel agencies, tour operators and other travel businesses and to power B2C & B2B websites. Green Meadows Travel & Tourism locates in Jordan and it has offices in Amman, Aqaba, Irbid and in the West Bank, with a 50 employed staff members.
The Company is a general sales agent for some of the leading airlines in the region, as well as one of the largest tour operators and hotel reservation wholesalers, it is considered one of the leading tour operators in Jordan and Levant Region.
Wholesale Module

They are representing several International and Regional Airlines such as Air Algerie, Eva Air, Fly Dubai, Oman Air, Syrian Air and Virgin Atlantic in Jordan and sometimes in the region; whom operating together more than 30 genuine flights a week carrying more than 200,000 passenger per year; 30% of it sold in Jordan.

In addition to their first and only B2B online reservation system www.Bookingsouq.com in the Arab World that have recently launched and is recording daily growth. The system is dynamically interconnected with the most active online reservation companies and hotel chains in the world covering more than 150,000 hotels in more than 700 cities all over the world.

Retail Module

They are one of the largest retail companies in Jordan with several branches; offering all the travel related services such as but not limited to:

Reservations &

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