Marketing Plan of Olive Tea

Topics: Marketing, Marketing plan, Olive leaf Pages: 17 (2064 words) Published: May 6, 2015
Table of Contents
Executive Summery
2
Analysis of Current Market Situation
3
Market Descriptions
3
Product Review
3
Competitive Review
4
Channels and Distribution Review
4
Discussion Of SWOT Analysis
5
Objectives And Issues
8
1st year Objectives
9
2nd year Objectives
9
Issues
9
Marketing Strategy
10
Positioning
10
Product Strategy
10
Product Pricing
11
Distribution Strategy
12
Marketing Communication Strategy
13
Market Segmentation
13
Marketing Research
14
Target Market
14
Action Programs
15
Budget
16
Controls
17

Executive Summery
One of the most reputed companies in Bangladesh The Ispahani Co. Ltd. has come forward with a slogan- “olive Tea in Bangladesh for building freshness”. We are going to provide a new product named Olive Tea. The current marketing situations such as market, product, and channels are positive. It can fulfill the needs and wants of the target market. The product offers a competively unique combination of advanced features and functionality at value-added price. The product is also helpful for health. Despite there are a lot of competitors, our success about the Olive tea is sure. The primary marketing objective is to achieve sales of 50’00’000 units first year. The primary objectives are to achieve revenue of tk. 840 million first year. We will try to keep first year less than 80 million breaks even early in the second year. Besides our marketing strategy, action plan, controlling and marketing plan tools are very developed.

Analysis of Current Marketing Situation

Market Description:

The market of our Product ‘Olive Tea’ consists of consumers who want to change their taste and flavors of tea. The consumers are actually those who do not want or need new flavors but when it comes they take it easy and want to taste it. So the target market should be segmented carefully to enter into the market. Product Review:

Available in 50gm, 150gm and 250gm pack.
Available powdered
Caffeine free
Made from the Manzanilo and Mission Olive Tree leaves
Do not have any bad effect on health
Have instructions for “How to use”
Now let’s look at the other side where olive tea is known for its health benefits. For years, Green Tea has had the spotlight in the area of health aspects, and while it is true drinking green tea can help Cidfolks in several ways, right now we’re going to tip the cup on green and llok at what olive tea can step for us. Some benefits of this beverage are:

Combats viruses, inhabits them from Replicating
Helps lower Cholesterol
Helps lower blood pressure
Has an anti-fungal property
Has an anti-bacterial property
Helps Prevent cold sores and herpes
Maintains a strong and balanced immune system
Helps prevent shingle
Fights the common cold and Flu Bugs
Competitive Review:

There are several established companies which run their business competitively well. Our company is one of them. But we are bringing olive tea in the market for the first time. In other words we are the only company which is entering olive tea into the market. So we don’t have any direct competitor except several indirect competitors. Our competitors are:

Lipton
Seylon
Camelia
Kazi & Kazi
Brook Bond etc.

Channels and Distribution Review:

Our product will be distributed through a network of selected stores in the market of Bangladesh. We the Ispahani Group of Industries have a good distribution channel. The most important channel partners being conducted are:

Distributors:
Our company has distributors throughout the whole country. So our target is to make the product convenience in the country. Our market segment will help us to reach to our target customers through the distributors.

Departmental Stores:
Our product will be provided in some departmental stores to distribute the product in the city.

Super Stores:
We are going to provide our product in some...
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