Marketing Plan of Dairy Milk

Powerful Essays

Open Document

Open Document

View Writing Issues

3965 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

Marketing Plan of Dairy Milk

Calcium Junior

Fiscal Year 2012 Marketing Plan

Developed by

Dr. Mohammad Mujahidul Islam NSU ID: 1130201090

Riad Bakht Chowdhury NSU ID: 1130177590

Mohammad Salim Akhtar Khan NSU ID: 113047090

Mohammad Saifuzzaman NSU ID: 1130232090

Md. Mustafizur Rahman Khan NSU ID: 1010827090

Developed December 25, 2011

MEDIWORLD PHARMA LTD.
Mediworld Pharma Limited

Table of Contents

1. Executive Summary
2. Introduction 2.1 Attributes 2.2 Development 2.3 Regulatory Approval 2.4 Raw Material Procurement 2.5 Monograph
3. Situation Analysis 3.1 Customers 3.2 Competitors 3.3 Company 3.4 Context
4. Market Opportunities and Issues 4.1 Market Opportunities 4.2 Critical Issues
5. Objectives 5.1 Sales, Market Share, Prescription Share Objective 5.2 Internal Rate of Return (IRR) and Net Present Value (NPV) 5.3 Growth Objective 5.4 Image Buildup 5.5 Share of Voice Leadership
6. Marketing Strategy 6.1 Doctors 6.2 Chemists 6.3 Field Forces 6.4 E-detailing 6.5 Blog and Web Service 6.6 Customer Care 6.7 Awareness Campaign 6.8 Kindergarten programs 6.9 Retail Shops and Mega Malls
7. Target Markets
8. Positioning and Campaign
9. Competitive Advantage
10. Marketing Mix Product Place Price Promotion
11. SWOT Analysis Strength Weakness Opportunity Threat
12. Review and Control
13. Marketing Organization
14. Contingency Plan
15. Future Plan
17. Breakeven Analysis
18. Profit Loss Analysis
16. Summary
1. Executive Summary

Calcium deficiency is one of the most common and silent problem in Bangladesh. About 10.29% Bangladeshi people are affected with this disease, which is making them disable and as a result they are

Continue Reading

You May Also Find These Documents Helpful

Powerful Essays
marketing plan
- 4590 Words
- 19 Pages
marketing plan

The target market will carefully be selected based upon the size of the target group and the expected profitability. The costs of promoting Beyond the Bean have to fit the promotion budget of $6.000 which is a relatively small budget, so the promotion plan will mostly be based on the costs of the promotion tools. Moreover, the partners have two possible pricing scenario’s to decide from, the product pricing will again be based upon profitability. The final product offering can differ from also serving alcoholic beverages in the café or only non-alcoholic beverages. The final product offering will be based on suitability, convenience and…
- 4590 Words
- 19 Pages
Powerful Essays

Read More
Satisfactory Essays
Marketing Plan
- 4209 Words
- 17 Pages
Marketing Plan

Tasteful Catering & Barbequing is a new mobile catering business that was started in March of 2012. The company was started in Greenville, NC by four siblings Eric Nowell, Derrick Nowell, Letisha Nowell, and Antonio Nowell. The four started the business because of their passion to cook and a childhood dream of starting their own catering business. It began with the…
- 4209 Words
- 17 Pages
Satisfactory Essays

Read More
Good Essays
Unit 21 Task 2 P2 M1
- 2436 Words
- 25 Pages
Unit 21 Task 2 P2 M1

Calcium Effects Of Shortage: If an individual does not consume enough calcium they can develop ricketts, osteomalacia, osteoporosis and muscle cramps. Food Sources: Calcium is found in milk, bread, flour, cheddar, cheese, skimmed milk, green vegetables, sardines and tofu. The Risks:…
- 2436 Words
- 25 Pages
Good Essays

Read More
Good Essays
Marketing Plan
- 1451 Words
- 6 Pages
Marketing Plan

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have had years and years of training and must complete a very informative PetSmart safety certification process. According to the PetSmart (2008), “grooming is not just about having a fabulous do it is also about keeping pets happy and healthy with services including nail trimming, ear cleaning and teeth brushing.”…
- 1451 Words
- 6 Pages
Good Essays

Read More
Powerful Essays
Lactation Business Plan
- 3268 Words
- 14 Pages
Lactation Business Plan

Breastfeeding is not only a lifestyle choice but also an important health care choice. Any amount of time that a mother can do it will help both her and the baby. Many benefits of breast milk are noted for mothers, babies, and others. Breast milk has disease-fighting cells called antibodies that help protect infants from germs, illness, and even SIDS. Infant formula cannot match the perfect chemical composition of human milk, specifically the cells, hormones, and antibodies that fight disease. The private practice of lactation consultants has increased over the last decade. According to the CDC (2006), the rates of breastfeeding have slightly increased. Healthy People objectives for breastfeeding in early postpartum period, at six months, and 12 months are 75%, 50%, and 25%, respectively. Healthy People 2010 objectives for exclusive breastfeeding through three and six months of age are 40% and 17%, respectively. National data on exclusive breastfeeding are available only from respondents interviewed after 2005 and thus are not available for children born prior to 2003. The Private Practice of Lactation Consultants (PPLC) will provide care and assistance to any mother who is breastfeeding regardless of financial ability to pay. The need for lactation consultants outside of the hospital settings are need for the long-term care of mothers who choose to breastfeed for longer than the initial newborn period. Problems with breastfeeding tend to appear as the child grows and milk production changes. Many mothers will stop breastfeeding when problems arise because they do not have a specific health care professional to turn to for assistance. Pediatricians need to support mothers during breastfeeding by collaborating with independent lactation consultants…
- 3268 Words
- 14 Pages
Powerful Essays

Read More
Good Essays
Bega Cheese Case Study Marketing
- 339 Words
- 2 Pages
Bega Cheese Case Study Marketing

Research and development for the Australian market is driven by statistical surveying from the advertising agency. The Bega Cheese Company respond to the household Australian market for new items in specific fragments. They additionally respond to the requests from export clients who may need or want items with low salt levels, added ingredients (for example - Omega-3 unsaturated fats for good wellbeing) and depending upon the tastes of the people in the region they are being traded to.…
- 339 Words
- 2 Pages
Good Essays

Read More
Powerful Essays
Marketing Plan
- 2269 Words
- 11 Pages
Marketing Plan

AllStar brand is one of the leading manufacturers of packaged goods throughout the world. In our North American over-the-counter pharmaceutical division the product AllRound has proven to be a successful market leader in the cold, cough, allergy, and flu market. This marketing plan highlights the current success, competition, and strategy for AllRound to gain a larger market share in the OTC market. AllRound is the ideal product on which to focus our marketing attention because of its recent growth and success.…
- 2269 Words
- 11 Pages
Powerful Essays

Read More
Satisfactory Essays
Isotnox Calcium Research Paper
- 515 Words
- 3 Pages
Isotnox Calcium Research Paper

Calcium is provided in a wide range of foods and beverages of daily routine but there is no need to rely on same kind of food daily as supplements are also big source of calcium intake – the supplements are…
- 515 Words
- 3 Pages
Satisfactory Essays

Read More
Satisfactory Essays
Marketing Plan
- 1286 Words
- 6 Pages
Marketing Plan

Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whether they will offer an existing product or a new product, consider the following questions:…
- 1286 Words
- 6 Pages
Satisfactory Essays

Read More
Powerful Essays
Marketing Plan
- 5830 Words
- 24 Pages
Marketing Plan

the age group of programs is the widest range age group compared to all non-profit human services organisation in Australia (age group : 7-25)…
- 5830 Words
- 24 Pages
Powerful Essays

Read More
Powerful Essays
Cereal Marketing Plan
- 1386 Words
- 6 Pages
Cereal Marketing Plan

About 33% teenagers in Australia have the habit to eat cereal in the morning. Nowadays, more and more people realize the importance of a healthy breakfast .Our market is potential.…
- 1386 Words
- 6 Pages
Powerful Essays

Read More
Powerful Essays
Cim Level 6 - Marketing Plannimg Process.Doc
- 3617 Words
- 15 Pages
Cim Level 6 - Marketing Plannimg Process.Doc

PROFESSIONAL DIPLOMA IN MARKETING – LEVEL6 THE MARKETING PLANNING PROCESS MARKETING PLANNING AND CHANGING MARKET DEMAND MEMBERSHIP NUMBER : 12932235 SUBMISSION DATE : 5TH MARCH 2010 TASK ONE : RATIONALE AND MARKET PLAN. NUMBER OF WORDS : 3254 NUMBER OF APPENDICES: 4 TASK ONE: RATIONALE AND MARKETING PLAN FOR ROYAL FOOD LPPU TABLE OF CONTENTS page 1. Rationale for a short term marketing plan 3 2.…
- 3617 Words
- 15 Pages
Powerful Essays

Read More
Powerful Essays
Marketing Plan
- 1863 Words
- 8 Pages
Marketing Plan

re* Start with a situational/SWOT analysis, by labeling the different strengths, weaknesses, opportunities, and threats faced by this business venture with regard to the sports calendar offering that you are working on. Typically, strengths & weaknesses are factors internal to the firm, while opportunities & threats are factors posed by the external environment.…
- 1863 Words
- 8 Pages
Powerful Essays

Read More
Best Essays
Marketing Plan
- 3347 Words
- 14 Pages
Marketing Plan

KITKAT originally created and established in London, United Kingdom. Some history of Kitkat is started with The idea of Kitkat itself which has been made since 18th century. In 1935, it was the first launching of Kitkat and became instant hit in 1937 by Rowntree. In the following years sales of KIT KAT grew rapidly and it has become a star in the confectionery world. The link between KIT KAT and breaks has remained a consistent theme for over 70 years. Until 1949, KITKAT has been through many developments. Continue to 1958, Donald Gillies, an executive at advertising agency JWT in London developed the classic line: "Have a break, have a Kit Kat". In 1970, KITKAT did global expansion in Europe, USA and Japan. In 1990, there was also global expansion to China, Malaysia, India, Bulgaria, Venezuela, and Turkey. In 1988, Nestle Company saw a great opportunity to build on its long and proud heritage in the chocolate category. After a hard fought battle Nestlé emerged as the winner in acquiring the Rowntree business. From 1999 – 2000s there has many innovation of KITKAT in London, such as KITKAT Chunky, KITKAT Pop Choc, and KITKAT Orange, while in Japan as 2nd largest Nestle market, have been developed more than 100 recipes. Therefore, KITKAT Indonesia also wants to add new innovation to Indonesia market. [ (Kitkat, 2012) ]…
- 3347 Words
- 14 Pages
Best Essays

Read More
Satisfactory Essays
Marketing Plan for Nissin Foods
- 1707 Words
- 7 Pages
Marketing Plan for Nissin Foods

NISSIN target a lot of groups to be their profitable customers. To begin with the geographic, NISSIN Foods’ target market should be at Hong Kong as majority of Hong Kong. People are very busy such as business man. Instant noodles are…
- 1707 Words
- 7 Pages
Satisfactory Essays

Read More

Related Topics

Marketing