Marketing Plan: New Mobile Phone
INDUCTECO Australian Release
Marketing Plan
Executive Summary
Nokia has proven to the business world that they are one of the most prestigious mobile technology companies in the industry. With more technology advancements than our market can handle at this point in time, Nokia is paving the way for the future in electronics. One of the most popular “status symbol toys” in any market today, is the Mobile Phone. The first ever mobile phone without a battery is to be launched in June of 2012, and has already had a major impact on the market with a Press Release advising consumers of its launch to be held in Australia. With the release later this year, Nokia is set to dominate the market, aiming to control at least 50% of the total market share. Nokia’s product, the new INDUCTECO mobile phone, is incomparable to competition with its ultra-thin transparent screen, Induction Based charging capabilities, It’s brand new windows mobile platform and the amazing new Telstra incorporated plans made just for the INDUCTECO. Although the INDUCTECO is easily filling a gap in the market that has never been reached, we still have very detailed strategies and tactics that we believe will give us an increased competitive advantage over our competition. Nokia has a strong focus towards sustainability, integration, and amazing innovation. Nokia is always preparing for the next big item to hit the market, which is why their technology is so far ahead of all leading competitors. The recent year has seen us form a strong alliance with Microsoft. We have combined our quality of product recognition, sustainability and reputation with Microsoft’s quality of Operating Systems to create the ultimate high tech latest mobile phone. Of course, throughout our journey through this market, we will continue to provide the best ad campaigns for our target market so that they will never forget our product. We will put as much prominence as possible in the innovative
Marketing Plan
Executive Summary
Nokia has proven to the business world that they are one of the most prestigious mobile technology companies in the industry. With more technology advancements than our market can handle at this point in time, Nokia is paving the way for the future in electronics. One of the most popular “status symbol toys” in any market today, is the Mobile Phone. The first ever mobile phone without a battery is to be launched in June of 2012, and has already had a major impact on the market with a Press Release advising consumers of its launch to be held in Australia. With the release later this year, Nokia is set to dominate the market, aiming to control at least 50% of the total market share. Nokia’s product, the new INDUCTECO mobile phone, is incomparable to competition with its ultra-thin transparent screen, Induction Based charging capabilities, It’s brand new windows mobile platform and the amazing new Telstra incorporated plans made just for the INDUCTECO. Although the INDUCTECO is easily filling a gap in the market that has never been reached, we still have very detailed strategies and tactics that we believe will give us an increased competitive advantage over our competition. Nokia has a strong focus towards sustainability, integration, and amazing innovation. Nokia is always preparing for the next big item to hit the market, which is why their technology is so far ahead of all leading competitors. The recent year has seen us form a strong alliance with Microsoft. We have combined our quality of product recognition, sustainability and reputation with Microsoft’s quality of Operating Systems to create the ultimate high tech latest mobile phone. Of course, throughout our journey through this market, we will continue to provide the best ad campaigns for our target market so that they will never forget our product. We will put as much prominence as possible in the innovative
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