Marketing Plan: iTravel Pangasinan
E-Commerce
Marketing Plan
Submitted by:
Castro,Sharmaine
Abag,Lady Ann D.P BSTM 3A2-1 Submitted to:
Mr.Albert Ryan L. Evangelista MBA/TQM
Company Profile iTravel Pangasinan is an e-commerce company designed to become the market leader in Web-based sales of tourist attracion and tour packages. Comprehensive international coverage and leading edge innovation make our products an essential resource for companies locally and worldwide. iTravel Pangasinan intends to provide individual and group travel to leisure clients. Services and products provided by ITP will initially include pre-arranged tours, custom packages according to client’s specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services.
We are also committed in providing our client’s with Five C’s service: Credibility, Convenience, Comfort, Choice and Customer service. We are able to support and offer a wide range of services to meet all clients’ need.
Finally, the company will play a part in spreading awareness around the world of the uniqueness of Pangasinan’s culture, its customs, and traditions through our website.
Vision:
Our vision is to provide low-cost tour packages not just in Asia but in the whole world.
Mission:
To offer tour packages, tour experience and other related services that are safe, convenient, and of quality to ensure customer satisfaction and trust. By using our website we are expected to lower the consumer's cost. We exist to attract and maintain customers. Our services will exceed the expectations of our customers.
Logo
Rationale
SWOT ANALYSIS Strengths
• Strong relationships with travel agency
• Provide lower cost tour packages
• Efficient operations providing ItravelPangasinan with above-average margins.
• The ability to scale rapidly as sales increase.
Weaknesses
• The lack of brand awareness due to ITravelPangasinan is a start-up
Marketing Plan
Submitted by:
Castro,Sharmaine
Abag,Lady Ann D.P BSTM 3A2-1 Submitted to:
Mr.Albert Ryan L. Evangelista MBA/TQM
Company Profile iTravel Pangasinan is an e-commerce company designed to become the market leader in Web-based sales of tourist attracion and tour packages. Comprehensive international coverage and leading edge innovation make our products an essential resource for companies locally and worldwide. iTravel Pangasinan intends to provide individual and group travel to leisure clients. Services and products provided by ITP will initially include pre-arranged tours, custom packages according to client’s specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services.
We are also committed in providing our client’s with Five C’s service: Credibility, Convenience, Comfort, Choice and Customer service. We are able to support and offer a wide range of services to meet all clients’ need.
Finally, the company will play a part in spreading awareness around the world of the uniqueness of Pangasinan’s culture, its customs, and traditions through our website.
Vision:
Our vision is to provide low-cost tour packages not just in Asia but in the whole world.
Mission:
To offer tour packages, tour experience and other related services that are safe, convenient, and of quality to ensure customer satisfaction and trust. By using our website we are expected to lower the consumer's cost. We exist to attract and maintain customers. Our services will exceed the expectations of our customers.
Logo
Rationale
SWOT ANALYSIS Strengths
• Strong relationships with travel agency
• Provide lower cost tour packages
• Efficient operations providing ItravelPangasinan with above-average margins.
• The ability to scale rapidly as sales increase.
Weaknesses
• The lack of brand awareness due to ITravelPangasinan is a start-up