Marketing Plan: Introducing Rhein Light Chocolate in the Egyptian Market
Marketing Plan
For introducing the Rhein Light chocolate in the Egyptian market.
Executive summary
The following marketing plan aims for introducing Rhein Light, which is a sugar free chocolate from Corona Company in the Egyptian market, the primary target market is the middle class consumers within age of 17till 45 years who are making diet, watching their weight or have disease like diabetics. the introduction of Rhein Light is based on marketing research which shows a high percentage of people who are likely to accept our new chocolate and the marketing plan will demonstrate the strategy in the below lines.
Market research:
The market research is divided into two main parts the situation analysis and environmental analysis.
A-Situation analysis:
The SWOT is a method under the situation analysis that examines the Strengths and Weaknesses of a company as well as the Opportunities and Threats within the market. The current strengths and weaknesses while looking for future opportunities ,the SWOT analysis looks at both current and future situations, where it analyze the current strengths and weaknesses while looking for future opportunities and threats.
Strengths
Weakness
Almost 10,000 employees are working for the company.
The company is a respected employer that values its workforce.
Corona has been presence since a long time ago, so it becomes a well known brand in the confectionery industry.
The company provides chocolates with high quality as well as convenient price.
The perception of the consumers regarding the product quality.
Production cost is high
Lack of promotional materials for Corona’s products.
Opportunities
Threats
Increasing or creating product awareness.
Improve relationship with external retailers.
Acquisition of the most famous and well known brand names.
Intense competition in the confectionery market.
New competitors entering the market.
There is no brand loyalty in the chocolate market as the consumers
For introducing the Rhein Light chocolate in the Egyptian market.
Executive summary
The following marketing plan aims for introducing Rhein Light, which is a sugar free chocolate from Corona Company in the Egyptian market, the primary target market is the middle class consumers within age of 17till 45 years who are making diet, watching their weight or have disease like diabetics. the introduction of Rhein Light is based on marketing research which shows a high percentage of people who are likely to accept our new chocolate and the marketing plan will demonstrate the strategy in the below lines.
Market research:
The market research is divided into two main parts the situation analysis and environmental analysis.
A-Situation analysis:
The SWOT is a method under the situation analysis that examines the Strengths and Weaknesses of a company as well as the Opportunities and Threats within the market. The current strengths and weaknesses while looking for future opportunities ,the SWOT analysis looks at both current and future situations, where it analyze the current strengths and weaknesses while looking for future opportunities and threats.
Strengths
Weakness
Almost 10,000 employees are working for the company.
The company is a respected employer that values its workforce.
Corona has been presence since a long time ago, so it becomes a well known brand in the confectionery industry.
The company provides chocolates with high quality as well as convenient price.
The perception of the consumers regarding the product quality.
Production cost is high
Lack of promotional materials for Corona’s products.
Opportunities
Threats
Increasing or creating product awareness.
Improve relationship with external retailers.
Acquisition of the most famous and well known brand names.
Intense competition in the confectionery market.
New competitors entering the market.
There is no brand loyalty in the chocolate market as the consumers